Events have become one of the most valuable things a publisher runs. For many B2B publishers they now bring in more than half of all revenue, and consumer brands are filling exhibition halls with readers who want to meet the magazine in person.
Publishers start with an advantage that pure event companies lack. They already know the audience and have the editorial credibility to build a programme people want to attend. What separates a successful show from an expensive one is mostly discipline, from planning a year ahead to securing next year's exhibitors before this year's have packed up.
Those publishers who never stopped investing in editorial now have a large competitive advantage.
Tim Willoughby Putting on successful events in 2023 and beyond
In-person is firmly back, and hybrid has settled into a supporting role. The bigger opportunity is turning a one-off event into a year-round community, with membership, content and data that earn money between shows.
Technology is changing the back office as well. emap now uses AI agents for awards feedback and for scripting that used to take a full day.
Below you'll find some of our best feature articles on events for publishers, from conferences, awards and trade shows to sponsorship, consumer shows and event technology, alongside our latest news and industry commentary.
Strengthening bonds with subscribers, making them feel special and giving them opportunities to spend money is at the heart of Good Housekeeping Live, as Ciar Byrne discovered when she attended in November.
The events sector has been on a rollercoaster ride these past few years and the nature of events and what commercial partners and visitors expect from them has changed. What do event organisers need to do to ensure a successful future?
The live events sector has recovered well from the trauma of the pandemic but is having to adapt to a range of new challenges and opportunities. Jim Bilton looks at where the sector is heading.
A successful trade show is one that you can repeat year after year and that means starting to plan next year’s event before the doors for this year’s have even opened, says Tim Willoughby, managing director of MA Exhibitions.
Two of the things conference attendees most want are actionable insights and networking opportunities, says Simone Broadhurst, group event director at emap.
In many sectors, the gender balance still isn’t right, which means that women are often not getting the recognition they deserve One way to address this is to launch women’s awards events, says Simone Broadhurst.
Organisers are increasingly focused on making money in between their events by offering a range of paid-for services. Carolyn Morgan examines some case studies of successful ventures and offers ten tips to organisers looking to do something similar.
Steve Russell, director at Fusion Events, tells us what best practice looks like in the world of event organisation.
Right now, says Robin Booth, most of us use AI like a very clever search engine or copy assistant. That’s fine but the real power comes when we start building systems.
The Drum has reduced its dependency on print ad revenues by creating an eco-system of complementary products and services. Its publishers, Carnyx Group, join the Media Innovation Awards shortlist. Carolyn Morgan looks at what they’ve achieved.
In February, NewBay Media has announced that Mark Burton has been named Managing Director of NewBay Media Europe | Intent Media.
Increasingly multi-national, resiliently prosperous and seeking out new growth: the UK business information sector has emerged as an altogether different beast after a turbulent few years. Joe Hames, business media manager at the PPA, looks at the fa
The 10th annual Publishing Innovation Conference at London College of Communication (LCC) will explore new approaches to content, consumption and costs in the publishing industry during an evening of free presentations, discussion and debate on Thurs
The Duke of York will join regional newspaper editors at the Society of Editors regionals’ seminar in April to support the campaign for more apprenticeships.
UBM plc has reported its results for the full year ended 31 December 2013.
UBM plc this week announced that Tim Cobbold has been appointed to the role of Chief Executive Officer; he will take up his position and join the Board as an executive director on 6 May 2014.
80 budding young journalists of the future joined Scotland’s First Minister Alex Salmond, Scottish Sun Editor Gordon Smart and a host of other senior staff from News UK titles in Glasgow for the first ever News Academy conference.
TotallyLegal have launched their first networking and career development event for lawyers and solicitors, in partnership with Personal Career Management and legal recruitment consultancy LAW Absolute.
Publishers of consumer magazine and business information brands are shifting to an increasingly multi-platform future driven by digital growth, according to the latest Publishing Futures survey from the PPA.
The Software and Information Industry Association (SIIA), the trade association for the software and digital content industries, yesterday announced that it will hold the Digital Media Innovation Conference on April 7-8 at One Wimpole Street in Londo
Following a strategic review of UBM Awards & Partnerships undertaken in late 2013, UBM has now decided to absorb certain of its awards events into other UBM divisions.
Sir Martin Sorrell, CEO of WPP, and Alan Rusbridger, editor-in chief of Guardian News & Media, are the first speakers to be announced for Shift 2014, Newsworks’ second half-day conference for the national newspaper industry.
The first Hong Kong students of the Financial Times Non-Executive Director Diploma (NED) – a formally accredited, post-graduate level qualification for aspiring and existing non executive directors – graduated on February 11th.
WAN-IFRA has announced the call for entries for the annual European Digital Media Awards, which honour individuals and news publishing companies that have created ground breaking digital products that engage readers while increasing their online busi
