Events have become one of the most valuable things a publisher runs. For many B2B publishers they now bring in more than half of all revenue, and consumer brands are filling exhibition halls with readers who want to meet the magazine in person.
Publishers start with an advantage that pure event companies lack. They already know the audience and have the editorial credibility to build a programme people want to attend. What separates a successful show from an expensive one is mostly discipline, from planning a year ahead to securing next year's exhibitors before this year's have packed up.
Those publishers who never stopped investing in editorial now have a large competitive advantage.
Tim Willoughby Putting on successful events in 2023 and beyond
In-person is firmly back, and hybrid has settled into a supporting role. The bigger opportunity is turning a one-off event into a year-round community, with membership, content and data that earn money between shows.
Technology is changing the back office as well. emap now uses AI agents for awards feedback and for scripting that used to take a full day.
Below you'll find some of our best feature articles on events for publishers, from conferences, awards and trade shows to sponsorship, consumer shows and event technology, alongside our latest news and industry commentary.
Strengthening bonds with subscribers, making them feel special and giving them opportunities to spend money is at the heart of Good Housekeeping Live, as Ciar Byrne discovered when she attended in November.
The events sector has been on a rollercoaster ride these past few years and the nature of events and what commercial partners and visitors expect from them has changed. What do event organisers need to do to ensure a successful future?
The live events sector has recovered well from the trauma of the pandemic but is having to adapt to a range of new challenges and opportunities. Jim Bilton looks at where the sector is heading.
A successful trade show is one that you can repeat year after year and that means starting to plan next year’s event before the doors for this year’s have even opened, says Tim Willoughby, managing director of MA Exhibitions.
Two of the things conference attendees most want are actionable insights and networking opportunities, says Simone Broadhurst, group event director at emap.
In many sectors, the gender balance still isn’t right, which means that women are often not getting the recognition they deserve One way to address this is to launch women’s awards events, says Simone Broadhurst.
Organisers are increasingly focused on making money in between their events by offering a range of paid-for services. Carolyn Morgan examines some case studies of successful ventures and offers ten tips to organisers looking to do something similar.
Steve Russell, director at Fusion Events, tells us what best practice looks like in the world of event organisation.
Right now, says Robin Booth, most of us use AI like a very clever search engine or copy assistant. That’s fine but the real power comes when we start building systems.
The Financial Times and IFC, a member of the World Bank Group, have launched an awards programme to showcase business initiatives that can create long-term, transformative solutions to environmental, social, and corporate governance challenges, parti
Publish Asia 2014, the annual Asian newspaper conference from the World Association of Newspapers and News Publishers (WAN-IFRA), is set to take place in Hong Kong on 23-25 of April 2014.
Telegraph Media Group has announced a new three-year deal with the Hay Festival which will see The Telegraph become the Festival’s exclusive UK newspaper media partner.
The Vogue Festival, returning for a third consecutive year on Saturday 29th and Sunday 30th March 2014, will be held in partnership with Harrods, it was announced yesterday.
Condé Nast Traveller has announced that the inaugural Condé Nast Traveller Journalism Course, in association with Nikon, will take place in January 2014.
Informa plc has announced the acquisition of a stake in Baiwen, the owner and organiser of the annual China Beauty Expo (CBE).
NME has announced the city of Austin, Texas as the official headline sponsor of the NME Awards 2014.
The Guardian yesterday announced the opening of #GuardianGreenRoom, a multi-purpose interactive digital lounge housed inside one of the shipping containers that makes up Rough Trade's new NYC store.
Despite the popular uprisings and their promise of more freedom, the Arab world is not getting the independent media information it needs and deserves, media professionals from across the region said at the annual Arab Free Press Forum in Tunisia on
Editors and publishers, education specialists, foundation and government officials will gather in Warsaw next month to examine an issue that has been a major challenge for news media: how to attract young people to news when there is so much competit
Friday 15th November saw the doors to Condé Nast International’s latest restaurant venture open with the Vogue Café in the historic podol area of Kiev, Ukraine.
Glamour magazine has announced that its eleventh annual Women of the Year Awards will be held in association with Next.
The Duke of York was the guest of honour at The Printing Charity’s 186th Annual Luncheon on 7 November at Stationers’ Hall, London, where he spoke about his efforts focused on education, skills and SMEs to support the UK’s economic success.
The inaugural Norfolk and Norwich Press Ball provided an evening of sparkling entertainment in the name of charity, including a performance from 1981 Eurovision winners Bucks Fizz.
Telegraph Media Group (TMG) has announced the appointment of Timothy Barber as Editor of QP Magazine, who will work alongside the current Deputy Editor Tracey Llewellyn. Tim will be reporting to James Gurney, previously the Editor, who becomes Direct
