Events have become one of the most valuable things a publisher runs. For many B2B publishers they now bring in more than half of all revenue, and consumer brands are filling exhibition halls with readers who want to meet the magazine in person.
Publishers start with an advantage that pure event companies lack. They already know the audience and have the editorial credibility to build a programme people want to attend. What separates a successful show from an expensive one is mostly discipline, from planning a year ahead to securing next year's exhibitors before this year's have packed up.
Those publishers who never stopped investing in editorial now have a large competitive advantage.
Tim Willoughby Putting on successful events in 2023 and beyond
In-person is firmly back, and hybrid has settled into a supporting role. The bigger opportunity is turning a one-off event into a year-round community, with membership, content and data that earn money between shows.
Technology is changing the back office as well. emap now uses AI agents for awards feedback and for scripting that used to take a full day.
Below you'll find some of our best feature articles on events for publishers, from conferences, awards and trade shows to sponsorship, consumer shows and event technology, alongside our latest news and industry commentary.
Strengthening bonds with subscribers, making them feel special and giving them opportunities to spend money is at the heart of Good Housekeeping Live, as Ciar Byrne discovered when she attended in November.
The events sector has been on a rollercoaster ride these past few years and the nature of events and what commercial partners and visitors expect from them has changed. What do event organisers need to do to ensure a successful future?
The live events sector has recovered well from the trauma of the pandemic but is having to adapt to a range of new challenges and opportunities. Jim Bilton looks at where the sector is heading.
A successful trade show is one that you can repeat year after year and that means starting to plan next year’s event before the doors for this year’s have even opened, says Tim Willoughby, managing director of MA Exhibitions.
Two of the things conference attendees most want are actionable insights and networking opportunities, says Simone Broadhurst, group event director at emap.
In many sectors, the gender balance still isn’t right, which means that women are often not getting the recognition they deserve One way to address this is to launch women’s awards events, says Simone Broadhurst.
Organisers are increasingly focused on making money in between their events by offering a range of paid-for services. Carolyn Morgan examines some case studies of successful ventures and offers ten tips to organisers looking to do something similar.
Steve Russell, director at Fusion Events, tells us what best practice looks like in the world of event organisation.
Right now, says Robin Booth, most of us use AI like a very clever search engine or copy assistant. That’s fine but the real power comes when we start building systems.
Telegraph Media Group (TMG), publisher of The Daily Telegraph, The Sunday Telegraph, The Telegraph and The Telegraph weekly world edition, has announced that it has acquired QP magazine and Salon QP as part of its events portfolio.
Lord Grade, the former chairman of both the BBC and ITV, will deliver the 2013 Society of Editors Lecture at the Society’s annual conference in November.
The World Publishing Expo opened in Berlin on Monday with a frank discussion on the future of news media by Axel Springer CEO Mathias Döpfner and Guardian CEO Andrew Miller and a demonstration of an industry innovation: a “hack day” to re-imagine and
Over the years, The Times has had a ringside seat, chronicling for its readers events from around the world. Bringing this role to life is The Times Newseum: an exhibition of artefacts that show how the news was delivered from as far back as 1785.
Air Business, a leading global distribution, fulfilment and integrated subscriptions management bureau, and UKIP Media and Events have entered into a five year contract worth over £10m.
Future has announced Green Man Gaming, one of the world’s fastest growing online games retailers, as the headline sponsor for this year’s Golden Joystick Awards.
The Mail on Sunday’s You magazine is exploring new partnerships with leading brands linking advertorial to both editorial and bespoke reader-events.
More than 8,000 visitors and 300 exhibitors are expected in Berlin next week for the three-day World Publishing Expo, the largest global trade exhibition for the news publishing and media industry that will include some of the most influential names
China’s leading container association, the CCIA (China Container Industry Association), and Informa Exhibitions have formed a cooperation partnership on the launch of Intermodal Asia 2014.
PPA Events is a new channel of the PPA, designed as a platform for publishers to come together, share information, and generate new ideas for their growing events businesses.
The World Association of Newspapers and News Publishers (WAN-IFRA) has teamed up with Axel Springer, Storyful and CCI Europe for an international MediaHackDay in Berlin on October 5 and 6 to promote innovation and digital transformation in newspaper
The Wall Street Journal is to hold a pop-up tech café in the heart of London's Tech City this month, hosting a series of events and panel discussions for the area's burgeoning cluster of technology entrepreneurs, developers and venture capitalists.
UBM plc has announced that David Levin has informed the Board of his intention to step down as Chief Executive Officer by 31 July 2014.
As part of its 125th anniversary celebrations the FT invited readers to take part in SportFest 2013, an initiative to help children play, live and love sports as part of developing a healthy lifestyle.
ELLE UK has partnered with London’s Somerset House, the home of London Fashion Week, to launch a unique exhibition of 20 images featuring exclusive behind-the-scenes access to designers including Tom Ford, Mulberry, Christopher Kane, and Erdem as the
