Events have become one of the most valuable things a publisher runs. For many B2B publishers they now bring in more than half of all revenue, and consumer brands are filling exhibition halls with readers who want to meet the magazine in person.
Publishers start with an advantage that pure event companies lack. They already know the audience and have the editorial credibility to build a programme people want to attend. What separates a successful show from an expensive one is mostly discipline, from planning a year ahead to securing next year's exhibitors before this year's have packed up.
Those publishers who never stopped investing in editorial now have a large competitive advantage.
Tim Willoughby Putting on successful events in 2023 and beyond
In-person is firmly back, and hybrid has settled into a supporting role. The bigger opportunity is turning a one-off event into a year-round community, with membership, content and data that earn money between shows.
Technology is changing the back office as well. emap now uses AI agents for awards feedback and for scripting that used to take a full day.
Below you'll find some of our best feature articles on events for publishers, from conferences, awards and trade shows to sponsorship, consumer shows and event technology, alongside our latest news and industry commentary.
Strengthening bonds with subscribers, making them feel special and giving them opportunities to spend money is at the heart of Good Housekeeping Live, as Ciar Byrne discovered when she attended in November.
The events sector has been on a rollercoaster ride these past few years and the nature of events and what commercial partners and visitors expect from them has changed. What do event organisers need to do to ensure a successful future?
The live events sector has recovered well from the trauma of the pandemic but is having to adapt to a range of new challenges and opportunities. Jim Bilton looks at where the sector is heading.
A successful trade show is one that you can repeat year after year and that means starting to plan next year’s event before the doors for this year’s have even opened, says Tim Willoughby, managing director of MA Exhibitions.
Two of the things conference attendees most want are actionable insights and networking opportunities, says Simone Broadhurst, group event director at emap.
In many sectors, the gender balance still isn’t right, which means that women are often not getting the recognition they deserve One way to address this is to launch women’s awards events, says Simone Broadhurst.
Organisers are increasingly focused on making money in between their events by offering a range of paid-for services. Carolyn Morgan examines some case studies of successful ventures and offers ten tips to organisers looking to do something similar.
Steve Russell, director at Fusion Events, tells us what best practice looks like in the world of event organisation.
Right now, says Robin Booth, most of us use AI like a very clever search engine or copy assistant. That’s fine but the real power comes when we start building systems.
Kevin Beatty, the CEO of dmg media, where digital advertising growth is offsetting lost print revenues for the first time, has joined a session on “New business models for news” at the 65th World Newspaper Congress, to be held in Bangkok, Thailand, f
NME has announced a 2013 cross-platform partnership with J.D. Roots to raise the profile of local music scenes across the country in the search for Britain’s Best Small Venue.
Songlines, the world music magazine, has been growing its flagship Songlines Music Awards, building new media partnerships and launching on tablet, writes Carolyn Morgan.
Future plc has announced an agreement for the sale of its UK rock titles Classic Rock, Metal Hammer and associated brand extensions to Team Rock Limited for a gross consideration of £10.2m, to be satisfied in cash on completion.
Mike Perlis, President and CEO of Forbes Media, has announced that Tom Davis has been promoted to Chief Marketing Officer, and Jack Laschever has been promoted to President, Forbes Conferences.
To coincide with the new episodes of Doctor Who hitting TV screens on Easter Saturday, Immediate Media Co re-launched Doctor Who Adventures magazine and its website with a new logo, fresh design and brand-new features on Thursday 28 March 2013.
Last week’s Ad Week Europe included two events, hosted by Cosmopolitan, one looking at issues of feminism and the other celebrating female talent in the industry.
Euromoney Institutional Investor, the international online information and events group, is expanding its insurance and reinsurance business with the acquisition of Insider Publishing Limited.
In its first year under a new name, Publishing & Media Expo has announced that its audience grew by 4% this year.
As specialist publishing becomes more and more about reaching an audience across digital, live, social and print channels, so niche consumer and B2B publishers must rethink where their revenue comes from and how they grow their business. Carolyn Morg
Publishers are closing down or selling off marginal magazines as part of the continuing cost cutting drive. Are we risking throwing the baby out with the bathwater? Ross Sturley thinks we might be.
Hearst Magazines UK, a founding partner of Advertising Week Europe, will deliver a series of engaging and innovative sessions during the week-long festival, including seminars with two of the world’s biggest magazine brands, ELLE and Cosmopolitan.
The Professional Publishers Association (PPA) has announced details of its annual conference taking place on May 8, 2013 at the Hilton London Metropole.
Immediate Media Co has announced that it has acquired The Triathlon Show, the multisport and endurance exhibition, from TCR Shows Ltd for an undisclosed sum.
UBM plc has reported its results for the year ended 31 December 2012.
