Events have become one of the most valuable things a publisher runs. For many B2B publishers they now bring in more than half of all revenue, and consumer brands are filling exhibition halls with readers who want to meet the magazine in person.
Publishers start with an advantage that pure event companies lack. They already know the audience and have the editorial credibility to build a programme people want to attend. What separates a successful show from an expensive one is mostly discipline, from planning a year ahead to securing next year's exhibitors before this year's have packed up.
Those publishers who never stopped investing in editorial now have a large competitive advantage.
Tim Willoughby Putting on successful events in 2023 and beyond
In-person is firmly back, and hybrid has settled into a supporting role. The bigger opportunity is turning a one-off event into a year-round community, with membership, content and data that earn money between shows.
Technology is changing the back office as well. emap now uses AI agents for awards feedback and for scripting that used to take a full day.
Below you'll find some of our best feature articles on events for publishers, from conferences, awards and trade shows to sponsorship, consumer shows and event technology, alongside our latest news and industry commentary.
Strengthening bonds with subscribers, making them feel special and giving them opportunities to spend money is at the heart of Good Housekeeping Live, as Ciar Byrne discovered when she attended in November.
The events sector has been on a rollercoaster ride these past few years and the nature of events and what commercial partners and visitors expect from them has changed. What do event organisers need to do to ensure a successful future?
The live events sector has recovered well from the trauma of the pandemic but is having to adapt to a range of new challenges and opportunities. Jim Bilton looks at where the sector is heading.
A successful trade show is one that you can repeat year after year and that means starting to plan next year’s event before the doors for this year’s have even opened, says Tim Willoughby, managing director of MA Exhibitions.
Two of the things conference attendees most want are actionable insights and networking opportunities, says Simone Broadhurst, group event director at emap.
In many sectors, the gender balance still isn’t right, which means that women are often not getting the recognition they deserve One way to address this is to launch women’s awards events, says Simone Broadhurst.
Organisers are increasingly focused on making money in between their events by offering a range of paid-for services. Carolyn Morgan examines some case studies of successful ventures and offers ten tips to organisers looking to do something similar.
Steve Russell, director at Fusion Events, tells us what best practice looks like in the world of event organisation.
Right now, says Robin Booth, most of us use AI like a very clever search engine or copy assistant. That’s fine but the real power comes when we start building systems.
Vogue is one of publishing’s super brands and its print magazine is still flying high, accounting for 90% of the brand’s ad revenues. Meg Carter talks to publishing director Stephen Quinn about its enduring success and why he sees editorial integrity
All publishers, large and small, face a bewildering array of choices, and plotting a coherent path forward is not easy. Sophia Dempsey, publishing director of Motor Sport magazine, says that the answer is to go back to basics.
Glamour has confirmed that luxury jewellery brand Pandora is sponsoring the Glamour Women of the Year Awards 2013, for the third year running.
The PPA held its annual conference on Wednesday, and Martin Maynard went along to listen to the presentations and discussions.
Virgin Holidays has signed a year-long campaign with News International Commercial as part of its ‘Unleash Your Mojo’ campaign.
The Press Distribution Forum (PDF) has announced it will be holding a Retail Forum at the Mirror’s printing plant in Birmingham on Thursday 20th June between 10am – 3pm.
Harper’s Bazaar, the luxury fashion magazine, has celebrated its successful partnership with the V&A by producing a Limited Special Edition cover featuring model Erin O’Connor dressed in Dior Haute Couture for the June issue (on sale May 1).
Telegraph Media Group, (TMG), has launched the UK’s first virtual motor show on a dedicated channel on The Telegraph.
The Winners of the 2013 Media Pioneer Awards were announced on 24 April at the British Library, in front of the audience for the Specialist Media Conference.
Incisive Media has launched Incisive Create, a free event series and online hub to explore the commercial potential of innovations in digital publishing.
Carolyn Morgan previews the presentations at next Wednesday’s conference at the British Library.
For the 4th year in a row, Condé Nast Digital Day last week brought together over 500 leading marketing and communications professionals from the luxury industry.
Facebook’s Chief Operating Officer Sheryl Sandberg will be speaking at an exclusive Times event today.
The Financial Times Non-Executive Directors Diploma, the first post-graduate course designed specifically to train independent non-executive directors, is going global and expanding to Hong Kong.
Brides The Show, the luxury bridal show, and, say the orgnaisers, the first new event addition to the market for a number of years, will be held from 11th – 13th October at Battersea Park, London, Condé Nast announced this week.
