The brand new 132-page perfect-bound glossy magazine is a collaboration between the teams behind MOJO Magazine and Planet Rock Radio.
Planet Rock magazine has been designed to reflect the station’s on-air programming and add context to the music championed by the Planet Rock brand. Created by fans for fans, the magazine will reflect the passion of the station’s listeners. Every section has been created with the purpose of delivering genuine insight and entertainment, while capturing the conversation of the audience itself, says Bauer Media.
Editor-in-Chief, Phil Alexander commented: “The combination of the station, a magazine and the Planet Rock brand’s extensive online and social media presence will create new promotional opportunities for artists, labels and advertisers alike – establishing an unparalleled reach and scale in the process.”
Issue 1 features an embossed mirrored Motörhead cover design celebrating the fortieth anniversary of the recording of the band’s debut album. Inside readers are treated to a 17-page story including an exclusive interview with ‘Fast’ Eddie Clarke, the sole surviving member of the line-up that includes the departed Philthy ‘Animal’ Taylor and Lemmy.
Other content includes The Planet Rock Interview with Aerosmith’s Steven Tyler in which he re-lives the rise and near-collapse of his band in a rapid-fire, no holds-barred seven-page interview, plus, a 10-page feature celebrating the 30th anniversary of Def Leppard’s classic album Hysteria. Regular features include My Planet Rocks: the popular radio franchise translated into print, The Hairy Bikers’ Rock’n’Roll Cookery column, Room 666 – the songs Planet Rock listeners love to hate and Nights Out With…one rock legend’s photographic trip down memory lane - in Issue One Alice Cooper remembers a night on the tiles with John Lennon.
The launch issue is overseen by Ric Blaxill (Music & Content Director, Planet Rock Radio) and Phil Alexander (Editor-In-Chief, MOJO & Q) along with launch editor Mark Blake (former Deputy Editor of Q and author of books on Pink Floyd, The Who & Queen) and Art Editor, Russell Moorcroft (Deputy Art Editor of MOJO).
The first issue of the magazine will benefit from an in-house marketing campaign, utilising Bauer Media’s portfolio of brands, which will run on-air, on-line and in-print, reaching an audience of over 3.6million, say the publishers.
