Created in partnership with content marketing agency Cedar, the new title showcases the best of P&O Ferries’ extensive onboard product range, as well as providing lifestyle tips and travel ideas to its 10 million customers, says Cedar.
The ferry operator appointed Cedar as its new content partner for its onboard retail publication earlier this year. The brief includes a new strategy and delivery of the company’s onboard retail magazine, with a new design, editorial content and bespoke photography to showcase P&O’s product range.
Nicola Tompkins at P&O Ferries said, “Cedar has brought a fresh and exciting approach to P&O’s onboard magazine, combining the very best in retail science with some fantastic new creative ideas which we know our customers will love. We can’t wait to get started.”
Cedar’s editorial director Maureen Rice said, “It’s wonderful to be working with P&O Ferries to take its content to the next level, starting with this exciting relaunch of the onboard retail magazine. We’re looking forward to inspiring shoppers and showcasing P&O’s amazing brands across all of their routes.”
