Complimentary copies of the August issue were handed out to shoppers from a bespoke stand at Intu Trafford Centre and Westfield White City on consecutive weekends in July, delivering additional highly targeted circulation for the magazine.
As part of a Rimmel London brand activation, shoppers were then invited to receive mini-makeovers and manicures to celebrate the Rimmel Kate 15 collection which were then shared on social media as a Cosmopolitan cover star using #RimmelKate15.
The activity was managed by Gold Key Media as part of Cosmopolitan’s recently revamped distribution strategy and offered an exciting consumer engagement piece bringing both the magazine and the Rimmel brand to life, says Gold Key Media.
Chris Horn, Managing Director of Gold Key Media said: "Gold Key Media are delighted to have worked with Cosmopolitan on this exciting project. The partnership with Rimmel clearly demonstrates how highly brands value print media as a means of communicating with their target audience and helping to create a fantastic social media buzz.”
