Frozen has been a worldwide hit for Disney; breaking box office records to become the biggest animated film of all time and the fifth biggest film of all time. Currently holding 3rd place in the DVD chart – the film has been in the chart for 35 weeks and the sound track is also dominating the music charts.
Jo Doubtfire, Publisher of Egmont’s Disney magazine portfolio, said: “We are so excited to be publishing Frozen magazine. Girls adore everything about the Frozen story and really identify with Anna and Elsa. The readers will be able to immerse themselves in the Frozen experience through the brilliant stories and activities in the magazine.”
Frozen magazine launched on Wednesday 3rd December. Priced at £3.99, every issue of the magazine will include brand new stories featuring all the favourite Frozen characters along with, puzzles and quizzes, colouring, competitions and interactive stickers. Each issue will have a fabulous free gift – Issue 1 comes with a beautiful make-your-own Elsa tiara and a fun Olaf picture frame – perfect for any Frozen fan, says Egmont.
Retail support will be strong with listings at all major retailers and key independents. Promotions will also run with all the major supermarkets around the launch, along with trade press advertising.
