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FourFourTwo and Dagbladet announce Norway partnership

FourFourTwo, Haymarket’s football magazine media brand, and Dagbladet have teamed up to deliver football content to Norwegians.

Dagbladet is Norway’s second largest tabloid newspaper and website which reaches an audience of 1.5m unique users daily digitally and 73k daily in print.

The deal will see Dagbladet, owned by Aller Media, syndicate FourFourTwo's digital feature content, including interviews, analysis and match previews on a branded hub on its sports channel in Norway.

Dagbladet will also be serving video content created by FourFourTwo Performance, a sub-brand aimed at helping amateur footballers improve their soccer skills with advice and tips from professional players and coaches.

As part of the collaboration, Dagbladet will also create eight print editions of FourFourTwo Norway each year.

Alastair Lewis, Haymarket Consumer Media's International Director, said: “I'm delighted that we will once again be working with Dagbladet in Norway, following their launch of FourFourTwo in print ten years ago.

“This new, digital and print, partnership is a great example of the new ways we are now working with partners around the globe to extend our brands and take our content to new audiences.”