The brand new event will create a 360-degree experience of the magazine media sector for up-and-coming agency planners via a series of discussions with senior publishing leaders, editors and creative thinkers. The scheme will offer an exclusive behind-the-scenes immersive experience with leading magazine brands to better understand the craft of developing compelling original content across print and digital assets, says Magnetic.
The Lab will take place in two parts; part one on June 14 will see successful candidates enjoy an afternoon of new insight into magazine media, and get underneath the factors that contribute to the success of the sector. This will be followed by drinks, dinner and some surprise guests.
Confirmed conference participants include: Dave Trott, Creative Director, Marcus Rich, CEO, Time Inc, Terri White, editor-in-chief, Empire, Phil Alexander, editor-in-chief, Mojo, Jon Wilkins, Executive Chairman, Karmarama, Julian Linley, editor-in-chief, Digital Spy, Vic White, Commercial Content Director, Hearst, Kerin O'Connor, Chief Executive, The Week, Heather Andrew, CEO, NeuroScience, Simon Kanter, editorial director, Haymarket and Sue Todd, CEO, Magnetic.
Part two will be a half day in mid-July with selected magazine brands which are of most relevance to the delegates. This session is centred on developing a hands-on understanding of the content, and showing how both editorial and commercial ideas and content are created.
Sue Todd, CEO, Magnetic said: “The need for compelling content that really connects has never been greater. Magazine publishers are bringing original ideas to readers and viewers in new ways with increasing frequency and we know more and more advertisers are keen to understand and tap into this craft. Our aim with The Lab is to bring some of the next generation of talent and original thinkers within media agencies together to hear the latest thinking from an array of creative thought leaders and then to explore what the next iteration of world class communication ideas look like.”
The scheme is open to agency planners with two – four years' experience in media and will take place in central London. The successful applicants will accrue 10 hours of Continuing Professional Development (CPD), be featured in Campaign and have the chance to win a trip to Cannes 2017.
