Weekend Escapes contains, say the publishers, a handpicked selection of places to stay across 25 UK counties and local insider knowledge of all the best places to eat, drink and play.
As the UK increasingly becomes a staycation nation, says Muddy Stilettos, the new ‘Weekend Escapes’ directory helps consumers plan and book weekend staycations and provides an opportunity for hospitality brands to promote themselves. With options for sponsored content, reader treats and editorial reviews, the channel will help luxury brands unlock access to an affluent and highly engaged demographic – the ‘Rural Cosmopolitan’.
“Over recent months, Muddy has been collaborating extensively with luxury hospitality brands who are keen to tap into the rise of the ‘Rural Cosmopolitan’. The increase in this type of audience is, in part, due to many embracing a more flexible working routine that has allowed them to make a significant lifestyle change. For an increasingly large proportion, this is about moving to the country whilst still living a cosmopolitan life. This is the very essence of Muddy, which is able to offer brands unique access to a large, local, cosmopolitan audience through relevant and trusted digital, content,” says Hero Brown, Founder and Editor-in-Chief, Muddy Stilettos.
