Since Hachette Partworks launched Art Therapy in March 2015, say distributors Marketforce, the sector has driven over £12 million of revenue into the UK Newsstand, and this launch is expected to provide another large boost to the sector.
National launch details, supplied by Marketforce:
Description: “Full of stunning patterns to colour and collect, this brand new adult colouring book collection will help you restore your inner calm as you build up a wealth of gorgeous designs.
Each high-quality book has its own inspirational theme and includes 50 stunning patterns to colour, plus mindfulness quotes and ideas to help you relax and unwind.
Your creativity will run riot as you travel through beautiful gardens, voyage under the sea, explore the Orient and much more.”
No of Parts: 80 Parts
RSV value of 1 customer who completes collection: £396
Frequency: Fortnightly
SOR: Fully SOR
Display next to: Art Therapy, Colouring products
Publisher: Hachette Partworks
Target Market: Women 25+
Onsale: 12th October 2016
TV Advertising: TV Ad campaign starts 11th October.
Issue 1: On sale – 12/10/2016; coverprice £1.99
Issue 2: On sale – 26/10/2016; coverprice £4.99
Coverprice of all subsequent issues: £4.99
