This is in addition to the service launching on DAB in both Brighton and Norwich earlier this year.
With 85% of new vehicles now being fitted with DAB as standard, the added distribution will provide significant further opportunity to listen to the service, says NME.
NME 1 and NME 2 have also launched their own Alexa skill providing direct access to the stations via Amazon voice-activated devices, such as the Amazon Echo, by simply saying “Alexa Play N M E 1”.
Both stations can also be found on all mobile and connected devices, including SONOS, Google Home, wi-fi radio sets, smart TVs, connected car dashboards and various game consoles through the UK Radioplayer and TuneIn Radio app.
Sammy Jacob, NME station manager, said: “Being available on DAB+ in central London and having dedicated Alexa skills is a further step forward, providing additional opportunity to listen to the stations via increasingly popular platforms. The developments benefit the bands and artists we support too – both established and emerging.”
Dan Stubbs, acting NME editor, said: “Going fully digital has allowed us to dedicate ourselves to serving an unbelievably massive, bigger-than-ever audience of music lovers in the places they connect with us: on social media, on screen, and in the palm of their hands. And since the launch of NME 1 and 2, we’ve been streaming sweet music to them non-stop, too. NME hitting DAB airwaves in London is a significant milestone in the life of the UK’s newest (and greatest) radio stations. A celebratory dab is in order.”
