Welcome packs – what do they achieve?
01/11/2008
Troubled waters demand a tightly run ship
Relaunching the Digest
01/09/2008
Jan-June 2008 ABCs: a media buyer’s view
The India magazines opportunity
Uber-Benefits – how they turbo-charge your sales
Deck the Halls
Newsstand launches – dos and don’ts
The Customer Journey
Deal or No Deal
The changing role of the editor
1st half numbers reflect industry dynamics, as well as economy
Getting to know you, getting to know all about you
01/07/2008
Magazine Week 2008
How gift subscriptions work
Postcard from Singapore
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