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The Beano Debuts First Ever Fashion Line on ASOS

The Beano is stepping into the world of contemporary fashion, as DC Thomson Consumer Products today announces the first ever The Beano menswear line exclusively on leading fashion online store, ASOS this month.

Developed and manufactured by British design firm N16 Vintage, under the brand name 'Reclaimed Vintage’ which specialises in working with vintage garments, the fashion forward line celebrates the best of British and taps in to the trends of punk heritage, 80s rebellion and boyish nostalgia whilst uniting with The Beano’s rebellious and menacing spirit, says DC Thomson.

Available for young men, the line includes t-shirts, shirting and outerwear, which are all either vintage inspired or original reclaimed garments that feature iconic imagery and details drawn from The Beano archives. The range boasts a selection of 16 pieces which includes a Russian military Breton tee complete with original labelling, vintage denim shirt with embroidery detailed pocket, long-line signature black and red checked shirt and a bomber jacket with all-over comic strip print.

Launching on ASOS this month and ranging from £25-£80, the new collection will appeal to fans and fashion conscious males whilst also offering customers fresh and quirky gift ideas for the Autumn/Winter and Christmas seasons, say the publishers.

Tim Collins, Head of Brands at DC Thomson says, “We’re always exploring new ways of working with The Beano’s iconic artwork and the collaboration with N16 Vintage is a fantastic complement to our growing adult apparel range, showing what can be done with the archive but interpreted with a modern twist. They join a growing list of partners including Poetic Gem, Fabric Flavours, Truffleshuffle, Blues Clothing and Licensing Awards 2014 winner, Dr Martens for its innovative branded shoe line.”

Josephine Beckett, Managing Director, N16 Vintage adds, “We are thrilled to be able to unite our signature fashion look with a classic vintage icon, and confident that the collection will be a major hit this season."