Mr Stafford joined the retail trade organisation on Monday July 4 and will be based at its head office in Durham.
Previously he has worked as COO for Amazing Instore and in senior roles for Nokia and Sony.
Mr Stafford’s introduction to the news trade came at the age of 15 when he worked as a paperboy for his local independent retailer.
Mr Stafford said: “The Fed has a long history of supporting independent retailers and they need our help and support more than ever. I am looking forward to rolling up my sleeves and helping members tackle the myriad issues facing them.”
In his new role, Mr Stafford will work closely with new National President Jason Birks, the Fed’s national executive committee, national finance committee, national councillors and senior management to help shape the next stage of its development.
Mr Birks said: “I am delighted to welcome Graham into The Fed family. He brings with him a wealth of experience and a proven track record of achievement, so I look forward to working with him to build on the Fed’s strengths and to grow our membership.”
