Vogue.me, a digital-first launch for the Vogue brand, precedes the print launch, slated for spring 2017, says the publisher.
"The Arab world has always been a source of enchantment, dreams, mystery and beauty. As we experience a creative renaissance with technology at its core, we aim to raise the bar, providing the region with authentic, bespoke and carefully curated content. Vogue is built on heritage and storytelling. So is Arabia", says Vogue Arabia's Editor-in-Chief Deena Aljuhani Abdulaziz.
Key editorial launch pieces include an intimate cinematic encounter with Lebanese designer Elie Saab, directed by Elisa Sednaoui in Beirut; an insightful interview with International Vogue Editor Suzy Menkes on the Middle Eastern fashion scene; a video exclusive with Gigi Hadid, and the definitive edit of the most stylish abayas to stock up on for the autumn season, among many others.
Shashi Menon, CEO of Nervora and Publisher of Vogue Arabia, remarks "This is a landmark step in the evolution of the fashion and media landscape in the Middle East and beyond. The decision to launch digital-first is a bold, declarative statement we are making on the future of publishing, and consistent with Vogue's long history of reinvention. We are thrilled that Vogue, the world's foremost authority on fashion, is launching in the region and we look forward to further shaping the regional fashion ecosystem."
Vogue Arabia's Editor-in-Chief, Deena Aljuhani Abdulaziz has earned a reputation as a fashion opinion leader. Having spent considerable time in the United States and Europe, she brings to the role a thorough understanding of Western and Arab cultures. The fashion team working under Abdulaziz includes Fashion Director Daniela Agnelli, who held the role of Fashion Director with The Daily Telegraph magazine for 15 years, as well as a number of other fashion and lifestyle publications in Britain and the US. The Features Director is Caterina Minthe, formerly Managing Editor of Style.com/Arabia. Loretta De Goede is Art Director, formerly Art Director of AD Middle East.
"The launch of Vogue Arabia is an exciting and genuinely historic moment", added Karina Dobrotvorskaya, President of Condé Nast New Markets and Editorial Director, Brand Development. "With this digital-first debut, we are reinventing Vogue not just for a new audience, but for a new generation. The launch of Vogue.me brings together the ancient heritage of the Arab world and the unassailable fashion authority of Vogue in a new and contemporary vision."
