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P&G earns ABC certification for Online Behavioural Advertising
Procter & Gamble (P&G) has become the first advertiser to obtain the EDAA Trust Seal for best practice in Online Behavioural Advertising.
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Email Marketing delivers top ROI, but team structure plays a part
The top marketing channels that achieve the best Return on Investment are Email Marketing and SEO – 25% of marketers say both rank as ‘excellent’ – according to the latest Email Marketing Industry Census 2015 from Econsultancy/Adestra.
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WoodWing integrates Elvis DAM with TruEdit and vjoon K4
WoodWing Software announced yesterday that its digital asset management solution, Elvis DAM, can now be integrated with either MEI’s cloud-based workflow solution TruEdit or the cross-media publishing platform vjoon K4.
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Lisa Batty appointed Marketing Director, Time Inc. UK Advertising
Time Inc. UK has appointed Lisa Batty as marketing director, Advertising. Lisa takes up her role with immediate effect, reporting to Amanda Wigginton, director of Insight.
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Outbrain Announces Multi-Year Global Deal with ESPN Inc
Outbrain, the content discovery platform last week announced an exclusive multi-year global deal with ESPN to deliver sponsored content recommendations to its users around the world, while taking advantage of Outbrain’s real-time analytics and insigh
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Cogent OA launches Freedom APCs
Cogent OA – an Open Access publisher backed by the Taylor & Francis Group – yesterday announced the launch of Freedom APCs – an experimental new model designed to help match article publishing charges (APCs) to an author’s ability to pay.
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Launch: The Golf Paper
The Golf Paper, a new addition to the world of Golf is set to be launched on April 8th 2015.
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Condé Nast announces launch of Glamour Beauty Boutique
Glamour and feelunique.com will be partnering to launch the Glamour Beauty Boutique, a dedicated e-commerce destination, due to go live later this year.
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Maurice Levy to guest edit The Drum
Maurice Levy, Chairman and Chief Executive Officer of Publicis Groupe, is to guest edit The Drum’s Cannes Festival edition.
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Euromoney trading update
Euromoney Institutional Investor PLC the international online information and events group, last week issued a pre-close trading update ahead of the announcement of its results for the half year to March 31, 2015.
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DMGT trading update
DMGT has reported underlying revenue in line with last year for the five months to the end of February 2015. Its B2B businesses reported strong underlying revenue growth of 4% during the period.
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PCS take on ten graduate developers
PCS, the midlands based publishing software developer, has recently made a considerable investment in new graduate talent.
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Redesign for Cycling Plus
Cycling Plus, Immediate Media’s cycling magazine, has taken on a clean and contemporary new look for its 300th issue on sale next week.
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Digital publishing start-up inks deal with global insurer RSA
Better Than Paper, the cloud digital publishing solution start-up, yesterday announced a long-term collaboration with RSA, the global insurer.
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New look and circulation push for Gurgle
This month, Gurgle magazine follows up on its recent increase to monthly frequency with a fresh new look combined with a big promotional push.
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