Eye tracking research into door drop campaigns
Eye tracking research released this week by Royal Mail provides “unique insight” into how consumers interact with door drops and a blueprint for the perfect unaddressed mail campaign.
Eye tracking research released this week by Royal Mail provides “unique insight” into how consumers interact with door drops and a blueprint for the perfect unaddressed mail campaign.
Royal Mail has said it welcomed any moves by Postcomm to allow the company greater freedom to compete and continue investing in modernisation to secure the future of the six-day-a-week, one-price-goes-anywhere Universal Service to the UK’s 28 million
The 2010 BSME awards were co-presented, this week, by Juliet Warkentin, Content Director of WGSN and 2010 BSME Chair together with comedian, Al Murray.
Good Food magazine's bumper Christmas issue is on sale, in a “ground-breaking” gift wrapped format.
Abacus e-Media and Alliance Media have announced that they are working together on the development of a “powerful” new suite of Audience Development software.
The December issue of Bauer Media's men's lifestyle brand FHM includes the results of the annual FHM Grooming Awards.
United Business Media has announced that it has acquired Publishing Expo on behalf of UBM Live from Legend Exhibitions Ltd for a total cash consideration of £320,000.
Subscription marketing teams at Hachette Filipacchi and Reed Business Information are celebrating after Elle and Farmer’s Weekly were named magazine of the year in the consumer and business categories at the PPA’s Customer Direct 2010 awards.
The December/January issue of Jazzwise is a special double edition which will carry an exclusive free covermounted CD courtesy of Yamaha Music, featuring some of the hottest new up and coming UK jazz stars.
Future, the special-interest media group, is launching Classic Rock Presents: AOR later this month, a one-off special dedicated to the resurgent melodic rock genre, as it tests consumer appetite for a regular title.
IPC Plus, IPC Media’s licensing and syndication business, has announced the launch of a major new online library of pictures available to licence from market-leading brands across the IPC portfolio.
Cosmopolitan has joined forces with Ann Summers to launch an exclusive range of products dedicated to “ultimate pleasure”.
Nuts, the men’s weekly, unleashes Augmented Reality on the UK’s young men for the first time, partnering with Ubisoft to mark the launch of Assassin’s Creed Brotherhood.
Advanced Photographer, a new monthly magazine from Bright Publishing, goes on sale 17 November, with a launch price of £3.95. The cover price goes up in January to £4.95.
Reader’s Digest has embarked on an extensive programme of consumer sampling aimed at increasing the circulation of the magazine by 200,000 to 600,000.
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