FT launches content marketing suite FT²
The Financial Times yesterday announced the launch of FT² (FT Squared), bringing together a suite of content marketing products under one brand.
The Financial Times yesterday announced the launch of FT² (FT Squared), bringing together a suite of content marketing products under one brand.
The world's news media are coming together to address the danger to their businesses posed by the rapid rise of ad blockers, whose products are now used by more than 200 million users world-wide.
5 fifteen and Operative, leading software and services companies serving some of the world’s largest publishers, have partnered to provide their customers a seamless integration of digital and print solutions.
Programmatic is growing at an exponential rate, yet many publishers are taking a long time to get their house in order. The publishing industry needs to grasp the nettle quickly, writes Jim Bilton, if it is to defend its share of ad spend.
The Internet Advertising Bureau (IAB) UK has decided to merge the IAB Board and Mobile Board to put mobile at the centre of everything the trade body does.
Job board technology provider Madgex have announced the launch of their brand new Course Board platform.
The Sunday Times’ Style magazine is publishing its biggest ever issue solely dedicated to accessories with 112 pages and close to £0.5m in ad revenue.
Guardian News & Media (GNM) yesterday announced a major reorganisation of its commercial operations, with the creation of three new business units: one focusing on its relationships with readers; one on agencies and clients; and a third on GNM’s prin
The Sunday Times’ Style magazine is releasing its biggest ever issue this Sunday 13th September in terms of pagination and revenue, for London Fashion Week.
Metro newspaper delivered a creative media first yesterday morning for Studio Canal to promote the release of its new movie today, Legend.
Time Inc. UK yesterday announced the appointments of Charlie Meredith as Transformation director and Sam Finlay as managing director, Advertising.
Bauer Media UK has announced an update to its senior team structure as it accelerates the integration of its content and commercial operations.
News UK has announced that Laura Bielinski has been appointed as Head of Sales for Scotland, and will be joining the company on October 1.
Marie Claire, the fashion title, is launching a month-long celebration of shoes and publishing its first native cover sponsored by Luisa Via Roma, an online luxury fashion destination.
Now open for entries, the Newsworks Planning Awards are back for a third year to celebrate and promote outstanding media planning across UK newsbrands.