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Jellyfish launches new platform
Jellyfish has launched Share of Model Platform, a solution to track how LLMs perceive brands, products & services.
Advertising/commercial
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Immediate partners with Stella Artois
Immediate has announced it is partnering on a multi-platform partnership with Stella Artois Unfiltered, creating a video series alongside bespoke recipes and content.
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Utiq launches Trusted Partner Programme
Utiq says the Europe-wide initiative and certification will provide training on use cases, technical deployment and integrations, testing and delivery, and measurement and reporting.
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SeenThis appoints Hannah O’Neill
SeenThis has announced the appointment of Hannah O’Neill as VP sales, EMEA.
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Readly launches campaign
Readly and Disney are launching a ‘Christmas Surprise Token’ campaign enabling readers to enter a competition to win a festive entertainment bundle.
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PA Betting Services rebrands to Podium
PA Media Group has announced the rebrand of PA Betting Services to Podium.
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World Media Awards 2024: winners announced
The World Media Group, an alliance of global media organisations united in championing trusted journalism, has announced the winners of the 2024 World Media Awards.
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Digital sampling campaign launched
Mail Metro Media has announced the launch of its first-ever digital sampling campaign in collaboration with Superdrug and Odore.
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Ozone partners with Mediahuis Ireland
Ozone – a digital advertising platform built for brands by publishers – announces a new partnership with Mediahuis Ireland that will see its news and media brands become part of Ozone’s premium audience offering.
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Metro unveils interactive cover wrap
Metro says the ‘reveal’ format celebrated the return of tombola’s Bug Match game.
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Tindle Newspapers integrates Mediaferry
Tindle Newspapers, a UK-based publishing company, has integrated Mediaferry, a cloud-based platform by EKCS.
COLUMN
How to stage successful events
James Evelegh picks out eight top tips from the many on offer at the recent webinar.
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Bauer Media announces next phase of initiative
Bauer Media has partnered with YoungMinds and Esther Ghey to support safer social media use.
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Metro brings gingerbread magic
Metro says Tesco’s scented cover wrap aims to amplify its Christmas campaign.
News
The i Paper and New Scientist launch Impact Fund
The newsbrands are offering £100,000 to advertisers that promote more sustainable behaviours.
