News
GumGum announces SAP as new EMEA client
GumGum have announced that SAP has increased brand awareness using GumGum’s ad formats and Verity, GumGum’s contextual targeting solution.
Advertising/commercial
COLUMN
If a story’s worth reading… let your readers read it
Nobody likes to be interrupted, so why is that so many online articles come full of, err, interruptions.
FEATURE
What can big software failures teach us about our own smaller implementations?
Choosing the wrong software to run key parts of your business can prove costly. Getting these important decisions right depends, says The Engine Shed’s Martin Stewart, on adopting a logical and thorough approach to software selection.
Q&A
Fixing digital advertising: 5 minutes with… Tom Bowman
Digital advertising makes a large part of the publishing world go round, yet market complexities prevent the system working optimally. We grab five minutes with multilocal’s Tom Bowman to ask how digital advertising could be made to work better.
News
Research shows changes to the brand-consumer relationship
A study by impact.com, in partnership with WARC, has examined how the pandemic-driven growth of influencer marketing has accelerated influencers’ role in the consumer journey.
News
Adnami secures series A funding
The investment is designed to accelerate Adnami’s growth as it continues its aim to improve the effectiveness of digital advertising.
News
CPL joins forces with Century One
CPL have announced that they are combining with content marketing agency Century One to form CPL One Group.
News
VeraViews announces integration
VeraViews has announced that it has delivered a third-party developed ad-support plugin for the Brightcove Web Player.
News
impact.com announces appointment of Ning Wang
impact.com, a partnership management platform, has announced the appointment of Ning Wang to its board of directors.
News
Bauer Media appoints Josh Colley
Bauer Media Publishing UK appoints Josh Colley as new head of corporate communications, publishing UK, reporting into Chris Duncan.
News
The Digital Voice announces new appointments
Boutique adtech PR agency The Digital Voice grows its team by eight as it builds out its marketing, events and multimedia teams.
News
Acast announces ad sales agreement
Acast announces a further ad sales agreement with The New York Times — including “This American Life” and “Serial”.
News
Khaled AlShehhi wins World Media Award
The executive director of marketing and communication for the UAE Government Media Office, Khaled AlShehhi, has won the World Media Award for Content Leadership & Innovation.
News
Cavai and MediaMath announce partnership
Cavai and MediaMath announce a global partnership to deliver conversational advertising programmatically, the integration will enable conversational programmatic buys at scale.
News
multilocal announces multiple appointments
Programmatic specialist multilocal has made a number of new appointments to keep up with demand for its services.
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