News
LOCALiQ Launches Survey
LOCALiQ, part of Newsquest Media Group, has launched a survey to detail the state of digital marketing in the UK.
Advertising/commercial
FEATURE
The Pillars of Ecommerce Success
One publishing brand that seems to have nailed ecommerce is Marie Claire, both in the UK and, more recently, in the US. Ciar Byrne looks at its winning strategy.
Supplier Interview
Successful ad management: a question of inputs and outputs
Knowledge is power. Few would disagree with that time-worn phrase and, as Publishing Software Company’s Steph Cope tells James Evelegh, it’s the foundation stone of a successful ad sales operation.
FEATURE
Re-imagining advertising for digital editions
An advertisement in a print magazine is a clear and proven commercial proposition, but publishers need to be more creative when it comes to delivering advertising within digital editions.
News
Teads partners with Lumen Research to offer attention metrics
Lumen Research has signed a deal with media platform, Teads, to provide measurement and native creative metrics to clients.
COLUMN
Advertising dollars: how to get more of them
A panel session at Newsworks’ Festival of News looked at the importance of trust when it comes to selling advertising.
News
Advertising leaders set pathway to net zero industry worldwide
Leaders from many of the largest companies and associations in the world’s advertising industry announce their intent to plan the roll out of Ad Net Zero.
News
Newsquest unveils excellence award winners
The Newsquest Excellence Awards was held at Rutland Hall Hotel on June 16th 2022 with over 70 people from the company in attendance.
News
PwC: UK E&M revenue expected to reach £83bn this year
The UK is forecast to become the biggest entertainment and media market in Europe, says PwC
News
Adnami appoints Svenja Damzog
Ad tech company Adnami has appointed Svenja Damzog as publisher director, DACH, as it targets growth and expansion across Europe.
News
Cavai appoints new CEO
Cavai, a conversational advertising cloud, has appointed Mats Persson as CEO.
News
Jamie Laing and Mail Metro Media’s Ad Manager team up to support SMEs
Mail Metro Media has partnered with TV personality Jamie Laing to champion small and medium-sized businesses across the UK as part of their ‘Big on Small Business’ initiative.
News
NME releases one-off special edition print issue to celebrate Elvis
Warner Bros has partnered with NME for the theatrical release of Elvis, with a standalone free print issue.
News
Clear Sky Publishing award contracts to Claverley companies
Clear Sky is now using PCS’ editorial & advertising software, while the Midland News Association is working with its sales teams on ad creation.
News
EKCS launches new eVouchering solution
EKCS has launched a new product for advertisers to see where and when their advertisements are published.
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