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Newsworks research: Brits want to put differences aside to reunite nation
Eight out of 10 people want to put their differences aside and come together as a nation, a new study from Newsworks reveals.
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Hearst UK announces extended collaboration with Philips
Hearst UK has signed a partnership extension with Philips, that will see the evolution of the Project Body Love campaign in 2021, including in-depth emotional intelligence analysis.
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Incisive launches IncisiveNexus
Incisive Media has launched a new account based marketing (ABM) platform to complement its existing demand generation programme.
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Jo Allan appointed Chief Executive of Newsworks
Jo Allan has been appointed as Chief Executive of Newsworks, the marketing body for the UK’s national news brands.
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Acast launches Sponsored Stories
Acast, a global podcast company, has launched Sponsored Stories, a new ad offering available exclusively through the Acast Marketplace.
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AOP and Deloitte Q4 report signals recovery
Digital publishing revenues in the UK increased to £165.1 million in Q4 2020 according to the latest quarterly Digital Publishers’ Revenue Index (DPRI) from the AOP and Deloitte.
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Digital ad market proves resilient with 5% growth in 2020
The UK’s digital advertising market rallied in 2020, following the initial impact of the pandemic on spend, according to IAB UK’s latest Digital Adspend report.
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Woman&Home launches new beauty sampling service
Woman&Home UK is launching Woman&Home Beauty Counter, which publishers Future describe as “the ultimate members club for beauty-loving women”.
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Marie Claire edit expands offering to luxury beauty
Marie Claire UK, Future’s fashion and beauty brand, has expanded the Marie Claire Edit platform to include a luxury beauty offering, in partnership with Net-a-Porter.
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Independent announces new commercial hires
The Independent has announced a series of senior appointments across its advertising team.
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Cuts to UK marketing budgets ease in Q1 2021
The latest IPA Bellwether survey results pointed to a further decline in UK marketing budgets in the opening quarter of 2021, as coronavirus lockdown restrictions continued.
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PCS unveils new website
PCS Publishing, a provider of software solutions for publishers, has announced the launch of its new website, which, it says, offers users a tailored experience.
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New research: Brits saved over £245bn in lockdown & now ready to spend it
Future plc has released an analysis of post-lockdown purchasing power, revealing that Brits have amassed over £245bn in savings, with 25% of that expected to be spent soon after lockdown ends.
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New research finds that UK needs to focus more on self-care
More than 80% of UK-based consumers believe the country needs greater emphasis on self-care following the outbreak of Covid-19 – according to a major piece of research conducted by Hearst UK.
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Reach regional titles launch #BackForGood with £1 million support package
Reach is helping businesses reconnect with customers as lockdown measures are gradually eased with £1 million of free marketing support through an initiative called #BackForGood.
