News
Atlantic Re:think campaign for Jaguar
The Atlantic shoots interactive video on location in London as part of an ambitious native advertising campaign for Jaguar.
Advertising/commercial
News
Empire announces first moving image cover
Bauer Media’s movie magazine Empire yesterday announced a “world first” with a limited edition video cover to celebrate the release of the adventure Fantastic Beasts and Where to Find Them, coming to cinemas 18 November from Warner Bros Pictures.
News
The Atlantic announces new ad-blocker strategy
Starting this week, The Atlantic will offer visitors using an ad or script blocker two options: to whitelist TheAtlantic.com, or purchase a new ad-free subscription to the site.
News
New website for How To Spend It
This week, the Financial Times unveils a new website for its luxury magazine How To Spend It.
News
People’s smartphone obsession drives mobile ad spend to record high
Consumers’ obsession with their phones meant the amount companies spent on mobile advertising rose at its fastest rate for two years to a record high, according to new research from the Internet Advertising Bureau.
News
Groupe Rossel chooses Lineup Systems to manage ad booking
Groupe Rossel, the Franco-Belgian publishing group headquartered in Brussels, has chosen Lineup Systems to manage its entire advertising booking management system across all of its businesses and 100+ publications in France and Belgium.
News
Mail Shop opens for business
Mail Newspapers today announces the opening of the new online Mail Shop, which the company describes as an inspirational online shopping destination featuring a wide range of quality, branded products.
News
Bloomberg expands its Marketing Services Capabilities
Bloomberg Media has announced expanded marketing services capabilities, hiring agency veteran Steven Feuling from Dentsu Aegis Network to lead a strategic effort to become the leading partner to B2B clients around the world and those aiming to reach
News
MediaCom wins Immediate's Great Minds 2016 competition
Media agency MediaCom has been named Great Minds 2016 at the end of a competition hosted by Imagine, Immediate Media Co’s new creative studio.
News
Johnston Press bolsters digital & commercial teams
Johnston Press is expanding its digital and commercial sales teams with the appointments of new senior members across the UK and Northern Ireland.
News
ESI Media publishes ‘Achievement’ audience insight
ESI Media, publisher of The Independent and the London Evening Standard, yesterday launched a new piece of audience insight – ‘Achievement’ – which, it says, reverses traditional assumptions about what achievement means to people.
HOW TO
5 top tips for creating engaging branded video
Your audience expects video. It is often the quickest, most engaging and compelling way to tell a story. The demand for video is increasing, with a recent white paper by Cisco predicting that 75% of all mobile traffic will be video by 2020. Pete Ferg
News
Guardian launches Guardian Programmatic Audiences
Guardian News & Media has partnered with Eurostar and iProspect to launch ‘Guardian Programmatic Audiences’ - a ground breaking data proposition, which introduces premium publisher audience targeting to the programmatic marketplace, says the Guardian
News
ESI Media launches Story Studio
ESI Media has announced the launch of Story Studio, its dedicated commercial content creation team.
SUPPLIER PRODUCT FOCUS
Finding the time to grow
To slightly misquote Thomas Edison, growth is one percent inspiration and ninety-nine percent perspiration. In short, you’ve got to put the hours in, but what happens if you’re so bogged down with managing the here and now, that you have no spare hou
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