An online ad needs to be on the screen for 14 seconds to have any chance of being looked at, according to a new study on the relationship between viewability, gaze time, ad clutter and people’s ability to remember ads.
Marie Claire has secured Neutrogena as headline sponsor of its Future Shapers Awards. In a cross-platform campaign running for four months, Marie Claire and Neutrogena will celebrate trailblazing women who are changing the world of work and redefinin
Google and NME are giving music fans the chance to experience one of Britain’s most iconic music landmarks, Abbey Road Studios.
The Internet Advertising Bureau UK is promoting a new portfolio of online ad formats as part of the industry-wide drive to improve people’s online experience and reduce ad blocking.
RAM, one of the world’s leading media research companies, is now launching a Big-Data tool.
Yesterday, Haymarket Media Group and DAX, the digital audio exchange created by Global, announced a pioneering collaboration to benefit advertisers.
Q Magazine, Bauer Media’s music magazine, has announced StubHub, the ticket marketplace which connects buyers to sellers, as the headline sponsor of the 2016 Q Awards.
RAM, one of the world’s leading media research companies, has launched a new Digital Advertising Receipt for online audience measurements to Publishers, Agencies and Marketers.
SEAT and Hearst Magazines International have partnered to create a special limited edition of the Mii, the carmaker’s urban utility vehicle.
Metro and MailOnline have today joined forces to support this year’s Stand Up To Cancer campaign, with print formats appearing in Metro newspaper, plus video content and digital formats going live across MailOnline.
Bauer Media has announced that Grazia will host an exclusive programme of events live from a pop up office in partnership with Carnaby for London Fashion Week.
Emotion measurement technology firm Realeyes has appointed industry veteran David Bilicic as their Head of Global Sales and Strategic Partnerships, to accelerate their worldwide growth.
The Telegraph Media Group’s Sales Director, Chris Ricketts, has joined global sports media group, Perform Media, as UK and Ireland Sales Director.
Matalan is launching a new content-led partnership with ITV and Time Inc. UK. The partnership, originated and brokered by Electric Glue, will see Matalan broadcast bi-weekly bespoke fashion and style shows on their online and digital platforms.
Lineup Systems has appointed finance expert Claire Mitchell as a Customer Success Manager (Finance) to help major media brands create high performance finance functions.
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