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ESI Media launches Story Studio
ESI Media has announced the launch of Story Studio, its dedicated commercial content creation team.
Advertising/commercial
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Finding the time to grow
To slightly misquote Thomas Edison, growth is one percent inspiration and ninety-nine percent perspiration. In short, you’ve got to put the hours in, but what happens if you’re so bogged down with managing the here and now, that you have no spare hou
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New study: Online ads need to be viewable for 14 seconds to be seen
An online ad needs to be on the screen for 14 seconds to have any chance of being looked at, according to a new study on the relationship between viewability, gaze time, ad clutter and people’s ability to remember ads.
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Neutrogena partners Marie Claire for Future Shapers Awards campaign
Marie Claire has secured Neutrogena as headline sponsor of its Future Shapers Awards. In a cross-platform campaign running for four months, Marie Claire and Neutrogena will celebrate trailblazing women who are changing the world of work and redefinin
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Google Cardboard takes fans inside Abbey Road with NME
Google and NME are giving music fans the chance to experience one of Britain’s most iconic music landmarks, Abbey Road Studios.
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IAB UK promotes new ad formats
The Internet Advertising Bureau UK is promoting a new portfolio of online ad formats as part of the industry-wide drive to improve people’s online experience and reduce ad blocking.
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RAM launches Rametrics 2.0
RAM, one of the world’s leading media research companies, is now launching a Big-Data tool.
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Haymarket and DAX enter into Automotive Data Partnership
Yesterday, Haymarket Media Group and DAX, the digital audio exchange created by Global, announced a pioneering collaboration to benefit advertisers.
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StubHub signs as Headline Sponsor for new format Q Awards
Q Magazine, Bauer Media’s music magazine, has announced StubHub, the ticket marketplace which connects buyers to sellers, as the headline sponsor of the 2016 Q Awards.
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RAM launches Digital Ad Receipt for online advertising campaigns
RAM, one of the world’s leading media research companies, has launched a new Digital Advertising Receipt for online audience measurements to Publishers, Agencies and Marketers.
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SEAT and Hearst partner to launch car
SEAT and Hearst Magazines International have partnered to create a special limited edition of the Mii, the carmaker’s urban utility vehicle.
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Metro and MailOnline unite to Stand Up To Cancer
Metro and MailOnline have today joined forces to support this year’s Stand Up To Cancer campaign, with print formats appearing in Metro newspaper, plus video content and digital formats going live across MailOnline.
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Grazia to open pop up office for London Fashion Week
Bauer Media has announced that Grazia will host an exclusive programme of events live from a pop up office in partnership with Carnaby for London Fashion Week.
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Realeyes appoints David Bilicic
Emotion measurement technology firm Realeyes has appointed industry veteran David Bilicic as their Head of Global Sales and Strategic Partnerships, to accelerate their worldwide growth.
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Telegraph’s Chris Ricketts joins Perform Media
The Telegraph Media Group’s Sales Director, Chris Ricketts, has joined global sports media group, Perform Media, as UK and Ireland Sales Director.
