News
IAB: Mobile now #1 device for product info for 16-34s
Research released yesterday by the Internet Advertising Bureau UK (IAB) shows the role that mobile and tablets play with traditional media.
Advertising/commercial
News
Baileys sponsors Cosmopolitan awards
Baileys is sponsoring the Cosmopolitan Ultimate Women Awards 2014.
News
Newsworks Planning Awards 2014 - shortlist
The Newsworks Planning Awards attracted a record of 85 entries from 16 agencies this year, including Manning Gottlieb OMD, MediaCom, OMD UK, Mindshare, Initiative and PHD.
News
ESI Media bolsters digital capability with new senior appointments
As further investment in its digital capability, ESI Media has created two new roles, appointing Caroline Stent as Digital Business Development Director and Matthew Balch as Head of Mobile.
News
Telegraph produces media first Panoramic Advertisement for Tag Heuer
Telegraph Media Group (TMG) has revealed what it says is a media first print advertising format, promoting the luxury watch brand TAG Heuer.
News
UK adspend grows at fastest rate since 2010 - but not for publishers!
Data released this week by the Advertising Association/Warc shows UK advertising spend grew at its fastest rate for three years in Q2 2014. Growth of 8.5% year-on-year (reaching £4,515mn for the quarter) was the highest since Q3 2010.
News
Paul Clarke joins River as Business Development Director
Paul Clarke, the former commercial chief of Big Picture TV and a former MD of Carat Business, has joined The River Group as Director of Business Development.
News
H&M returns to the Elle Style Awards as Headline Partner
ELLE has announced that fashion retailer H&M will be the sponsor of the ELLE Style Awards 2015.
News
Clare Rush Appointed Deputy Chief Revenue Officer, MailOnline
MailOnline has announced that Clare Rush has been appointed Deputy Chief Revenue Officer, MailOnline UK & Rest Of World.
News
House & Garden and Victoria Meale to team up with Christie’s
Interior designer Victoria Meale will curate a series of three window displays for Christie’s South Kensington in association with House & Garden it was announced yesterday.
News
RFP to be issued this month for new audience measurement system
Newspaper publishers in co-operation with consumer magazine publishers, advertisers and agencies, yesterday announced the timing for its review of audience measurement for published media brands, with the aim of introducing a new system of measuremen
FEATURE
Future’s programmatic … future
One of the UK’s leading specialist consumer publishers is using programmatic trading of its online inventory to give advertisers more choice and improve consumer targeting - and at the same time lift its own CPMs. Jo Bowman reports.
SERIES
The automation of ad sales – The Video Opportunity
The simultaneous rise of video advertising online and programmatic trading could open up new and largely untapped revenue streams for publishers, industry-watchers and key players in the technology sector say. Jo Bowman concludes her three part serie
SERIES
The automation of ad sales: Colour by numbers
In the second of her three part series looking at the growing importance of programmatic trading of advertising, Jo Bowman explores how publishers could benefit from sharing their precious data.
REVIEW
Lead 2014 – Review
On Thursday 30 January, the Advertising Association held its annual summit, Lead 2014, at Kings Place in London. There was an impressive line-up of speakers and James Evelegh came away mulling over two clear opportunities for publishers.
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