The special interest content and platform company has won a new partnership with Flight Centre and the Tourism and Events Queensland through its new central creative content studio, Imagine.
A new division that aims to improve the creative quality of ads served programmatically, in turn improving people’s experience with online ads, is being launched by RadiumOne, a leading data-driven marketing technology business.
The Atlantic shoots interactive video on location in London as part of an ambitious native advertising campaign for Jaguar.
Bauer Media’s movie magazine Empire yesterday announced a “world first” with a limited edition video cover to celebrate the release of the adventure Fantastic Beasts and Where to Find Them, coming to cinemas 18 November from Warner Bros Pictures.
Starting this week, The Atlantic will offer visitors using an ad or script blocker two options: to whitelist TheAtlantic.com, or purchase a new ad-free subscription to the site.
This week, the Financial Times unveils a new website for its luxury magazine How To Spend It.
Consumers’ obsession with their phones meant the amount companies spent on mobile advertising rose at its fastest rate for two years to a record high, according to new research from the Internet Advertising Bureau.
Groupe Rossel, the Franco-Belgian publishing group headquartered in Brussels, has chosen Lineup Systems to manage its entire advertising booking management system across all of its businesses and 100+ publications in France and Belgium.
Mail Newspapers today announces the opening of the new online Mail Shop, which the company describes as an inspirational online shopping destination featuring a wide range of quality, branded products.
Bloomberg Media has announced expanded marketing services capabilities, hiring agency veteran Steven Feuling from Dentsu Aegis Network to lead a strategic effort to become the leading partner to B2B clients around the world and those aiming to reach
Media agency MediaCom has been named Great Minds 2016 at the end of a competition hosted by Imagine, Immediate Media Co’s new creative studio.
Johnston Press is expanding its digital and commercial sales teams with the appointments of new senior members across the UK and Northern Ireland.
ESI Media, publisher of The Independent and the London Evening Standard, yesterday launched a new piece of audience insight – ‘Achievement’ – which, it says, reverses traditional assumptions about what achievement means to people.
Your audience expects video. It is often the quickest, most engaging and compelling way to tell a story. The demand for video is increasing, with a recent white paper by Cisco predicting that 75% of all mobile traffic will be video by 2020. Pete Ferg
Guardian News & Media has partnered with Eurostar and iProspect to launch ‘Guardian Programmatic Audiences’ - a ground breaking data proposition, which introduces premium publisher audience targeting to the programmatic marketplace, says the Guardian
