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The Guardian launches ‘Hosted by the Guardian’
The Guardian is launching a brand new platform for advertiser created content - ‘Hosted by the Guardian’ which forms part of theguardian.com.
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MPP Global partners with Lineup Systems
MPP Global, who deliver eSuite, the integrated eCommerce platform, has announced a partnership with Lineup Systems, whose AdPoint product is the advertising platform solution for some of the world’s major media brands.
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The Bridge appoints new Head of Programmatic
The Bridge, the commercial arm of News UK, has appointed Ian Hocking to the newly created role of Head of Programmatic.
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John Lewis’ “Buster” beats Body Shop to most engaging Christmas ad
After mixed reactions last year for being too sad, John Lewis has produced this year’s most engaging festive ad, according to an annual study which measures viewers’ emotions by tracking facial expressions.
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GQ runs extensive campaign for The Woolmark Company
GQ has collaborated with The Woolmark Company on a digital campaign and photographic portfolio that aims to raise awareness of Merino wool and its use in activewear and sports luxe apparel.
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Newsworks Planning Awards 2016 – the winners
Newsworks has announced the winners of its 2016 Planning Awards, chosen by a jury of 16 client and agency judges, led by David Wheldon, chief marketing officer of the Royal Bank of Scotland.
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Vanessa Clifford appointed Newsworks’ CEO
Vanessa Clifford, previously interim CEO following Rufus Olins’ departure in October, takes on the role of CEO permanently with immediate effect.
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VO5 sponsors NME Awards
Leading styling brand VO5 has been confirmed as the official headline sponsor of the NME Awards 2017. In a brand content partnership, VO5 will place style at the heart of the NME Awards.
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Mail takes gift mountain to agencies
MailOnline and Daily Mail sales teams played Santa last week as they toured London media agencies with an “enormous mega gift mountain”.
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New research from Bauer reveals ‘The Luminaries’
Bauer Media has launched The Luminaries, a piece of research revealing fresh insights showing the ‘Juggling Generation’ is dead.
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Newsquest announces new Job Partnership
Newsquest has announced a new job partnership with Do-it.org who represent 51,000 charitable organisations across the UK.
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Bauer appoints Director of Agency Relations and Trading
Bauer Media has announced the appointment of Matt Batchelor to lead strategic relations with Bauer’s agency partners in the newly created role of Director of Agency Relations and Trading.
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Last Word appoints Head of Insight
Last Word Media, a company specialising in the global wealth management market, has appointed Rohit Vaswani to the position of Head of Insight.
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Hearst participates in Covent Garden AR Xmas shopping initiative
Hearst Magazines UK has collaborated with Covent Garden retailers and augmented reality firm Blippar to create AR beauty and fashion gift guides for Covent Garden shoppers in the Christmas period.
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Newsquest appoints Director of SME Solutions
Newsquest Media Group announced yesterday the appointment of Morgan Stevenson as Director of SME Solutions.
