News
SeenThis announces global partnership with GroupM
Global partnership will see GroupM include data from SeenThis technology into its carbon calculator, enabling planners and buyers to monitor climate impact on a per-campaign basis.
Advertising/commercial
News
Aquila acquires Laidback Solutions AB
Aquila has announced that it has completed the acquisition of Laidback Solutions AB through its subsidiary Atex Media Limited.
News
The Jewish Chronicle joins Ozone
Ozone has announced a new partnership with The Jewish Chronicle.
News
InMobi acquires Quantcast Choice
InMobi has announced the acquisition of Quantcast Choice to enhance frictionless consent management for publishers.
News
Adnami launches in Norway
Hege Lorvik is to lead Adnami’s step into the Norweigan market.
News
Immediate Media partners with Macmillan Cancer Support
Immediate Media has announced it is running a campaign with Macmillan Cancer Support to subvert the traditional view of a Coffee Morning.
News
Immediate Media Co appoints Christina Hawley
Immediate Media, owner and publisher of some of the UK’s biggest multi-platform media brands, including Radio Times and BBC Good Food, has appointed Christina Hawley to the newly created role of chief commercial officer.
Supplier Case Study – PSC & Yandell Publishing
Selling the right way
There is a right and a wrong way of selling. One can be characterised as the quick, hard sell, one is built around long term relationships and customer service. For Yandell Publishing, a client of PSC, success has been firmly rooted in the latter.
News
Mindbodygreen partners with Brand Metrics
The new partnership provides independent brand lift data to highlight the effectiveness of brand advertiser campaigns.
Q&A
Print licensing: 5 minutes with… Rachel Shaw
Many independent publishers publish content once and then move on, seemingly unaware of the opportunities for that content to earn additional revenue through licensing. We grab five minutes with Marketforce’s Rachel Shaw to explore the opportunity.
News
Playground xyz announces new solution
Playground xyz says its new actionable attention solution on YouTube makes it easy for brands to pinpoint efficiency hurdles and drive attention in real-time.
News
Dan Rapaport joins InMobi
InMobi has announced the appointment of Dan Rapaport as vice president of product for InMobi Commerce.
News
Qwarry partners with SeenThis
The partnership between Qwarry and SeenThis combines advanced semantic analysis with adaptive streaming technology and sees 23% reduction in data transfer across digital advertising campaigns.
News
Multilocal launches low carbon marketplace globally
Multilocal, a buy-side specialist, continues to expand its range of programmatic solutions as it focuses on the industry’s sustainability challenge.
News
IPA releases latest Bellwether Report
Record sales promotions investment drives UK marketing budget growth.
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