News
GumGum partners with Co-Op
GumGum has announced it has increased engagement for Co-op’s summer 2022 food ranges and community fund across the UK with high-impact, contextual ads.
Advertising/commercial
News
Guardian rejects all gambling advertising
The Guardian has announced that they are to reject all gambling advertising, effective globally from 15th June.
News
Brand Metrics partners with XITE
The partnership between the music video streaming service and the measurement company paves the way for greater success in measuring CTV campaigns.
News
Good-Loop adopts SeenThis’ streaming technology
Good-Loop has announced its partnership with adaptive streaming tech platform, SeenThis, to minimise the carbon footprint of its purpose-powered ad units.
News
NMA Paper Debunks Myths From Tech Platforms On Payment For Content
Concerns expressed about legislation to ensure big tech negotiate with news publishers for the value of trusted content are unfounded, a new paper published by the News Media Association has said.
News
Lumen Research Launches New Carbon Measurement Tool for Greener Ads
Lumen has announced the launch of a new carbon measurement tool with Scope3, a powerful way to track the carbon cost of digital advertising across the funnel.
News
Adnami launches new attention measurement metrics
Ad tech company Adnami has unveiled a new metric – Adnami Attention Score – designed to measure attention in high impact advertising.
News
Guardian US appoints Rachel White
Guardian US has announced that Rachel White will take on a new expanded role as executive vice president, philanthropy and business development.
News
Domino’s partners with GumGum and Playground xyz
Domino’s has completed its first contextual and attention-powered campaign with GumGum and Playground xyz.
News
PubMatic partners with SeenThis
PubMatic has agreed a new partnership with SeenThis to deliver digital advertising while minimising carbon emissions.
News
Academic brands tech platform estimates ‘disingenuous’
A leading academic has branded tech platform estimates of value created for news publishers ‘disingenuous’.
News
GumGum’s Verity selected by MediaMath
GumGum’s accredited contextual solution, Verity, has been selected as newest contextual vendor by MediaMath.
News
multilocal appoints new GM & sales director
multilocal has expanded its operations and has announced the appointment of a new GM and sales director in APAC.
News
Polaris Media chooses Atex
Polaris Media have selected Atex Cross-advertising as the new advertising booking system across the group.
News
SeenThis launches Emissions Dashboard
Clients can now measure data transfer and related carbon footprint, with performance insights, at creative, campaign and agency level.
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