PwC and Newsworks have challenged the time spent argument as too simplistic and last week introduced an attention score ranking 15 media types, suggesting that “quality time” - that is, the attention commanded by a medium - drives advertising impact
Hearst Magazines UK has announced the appointment of Hayley Cochrane as Head of Digital Sales.
UK advertising expenditure grew at its highest rate since 2010 last year, increasing by 7.5% to £20.1bn, according to the latest Advertising Association/Warc Expenditure Report. There were, however, sharp falls in print advertising.
Metro and Sky Atlantic yesterday joined forces to create a branded content cover wrap in the style of fictional newspaper The Westeros Gazette, raising awareness of the new series of Game of Thrones which premiered on Sky Atlantic yesterday.
The Localstars solution for Iconic Newspapers will provide multiple format advertising services for both print and digital display advertising across Iconic’s news brands.
Miles 33 has acquired Wave 2 Media Solutions Ltd, a leading supplier of solutions to automate publishing and advertising content for corporate brands, publishers, newspapers and websites.
Global healthcare knowledge provider BMJ is now the exclusive sales channel for institutional customers outside the UK wanting access to RCNi Learning – a brand new e-learning platform from RCNi for nurses and nursing students.
News UK has appointed Ben Walmsley as Digital Commercial Director at The Bridge, its commercial division.
Today, Affectv has announced it has made it on to The Leap 100 2016 – a list of the 100 most exciting, fast-growth companies in the UK, launched by Mishcon de Reya and City AM.
MailOnline and Metro are today unveiling the results of Millennial Rules, a joint research project on what makes the millennial generation tick.
News UK Commercial is relaunching as The Bridge, a refocused commercial offering that will bring together the company’s data, creativity and insight resources in one place to help clients more effectively reach News UK’s valuable audiences.
Hearst Magazines UK will be honouring three senior female icons of the advertising industry at an exclusive Advertising Week Europe event – Cosmopolitan: A Celebration of Female Talent.
Condé Nast Global Development has partnered with Tommy Hilfiger in the creation of a short film for broadcast on GQ websites in seven markets; China, France, Germany, Russia, Spain, the UK and the USA.
Advertisers spent a record £8.61 billion on UK digital advertising in 2015 – up 16.4% – as ownership of internet devices increases, according to the latest Internet Advertising Bureau UK Digital Adspend report, conducted by PwC. The report is accompa
The chief executive of the parent company of the Guardian has said the newspaper would consider preventing readers from accessing its content if take-up of ad-blocking software becomes widespread.
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