News
The Sun’s Dream Team FC signs deal with Doritos
Dream Team FC, The Sun’s football fan site, has signed its first commercial multi-platform deal with consumer giant Doritos.
Advertising/commercial
News
Zazie Lucke joins Quartz
Zazie Lucke is joining Quartz as vice president, global marketing and creative services.
News
Mail Brands appoints Head Of Sales
Mail Brands UK, the sales team for Daily Mail, The Mail on Sunday, MailOnline and Metro.co.uk yesterday announced the appointment of Jane Putley as Head of Sales.
News
Dark Social dominates UK mobile sharing activity
The way Britons share and interact with online content on smartphones is dominated by Dark Social channels according to a new report from marketing technology firm, RadiumOne.
News
Silver Surfers spend more time on tablets than 15-year-olds
Research from the IPA, released this week, shows that the older demographic are spending an increased amount of time on handheld devices.
News
David Cameron urges advertising & marketing sectors to vote ‘remain’
This week’s issue of Campaign magazine, out Thursday 9th June, features an opinion piece by Prime Minister David Cameron.
News
Shortlist Media appoints Deputy Commercial Director
ShortList Media yesterday announced the appointment of Tarun Naipaul as Deputy Commercial Director. He joins the company this week.
News
Mail Brands strengthens Partnership Team
Mail Brands UK's Partnership Team has announced the promotion of Louise Rogers to Partnership Director and the appointment of Charlotte Taylor as Strategy Director.
News
ESI Media partners with 888sport.com for Euro 2016 activity
ESI Media has announced a multi-platform partnership with 888sport.com across the London Evening Standard and The Independent.
News
Hubert Burda Media selects BrightGen
Hubert Burda Media has selected BrightGen and its advertising sales solution BrightMedia, to power its new company AdTech Factory, which is due to launch later this year.
News
JICWEBS: announces industry move to tackle video viewability
The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – has announced the next stage in the move to address online viewability.
News
Pangaea Alliance announces The Week as new inventory partner
The Week is joining the Pangaea Alliance from June, and will sit alongside the Guardian, FT, The Economist and others, in one global programmatic proposition.
News
Elsevier goes live on adDepot
5 fifteen this week announced the go-live of its ad booking and processing software, ad DEPOT, by Elsevier, part of the RELX Group.
FEATURE
What’s next for Native?
The rise and rise of native advertising has been one of the big media stories of the last few years and the trend shows no signs of abating. Tim Cain looks at where native goes from here.
News
Research: Mag Media makes critical impact on Brand Differentiation & Growth
Magnetic, the marketing agency for magazine media, has published new research in collaboration with Millward Brown – Why Being Different Still Makes a Difference.
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