How do I really get to know my readers?
There is no stronger sales tool than getting to understand your readers, to envisage who the reader is and to write specifically for that person.
There is no stronger sales tool than getting to understand your readers, to envisage who the reader is and to write specifically for that person.
Carly Steven, head of SEO at The Sun and co-chair of the AOP Audience Development group, looks at how the task of driving traffic is evolving.
The Australian Ceramics Association has announced that the digital archive of The Journal of Australian Ceramics has now been completed.
Readly has announced that Mats Brandt has been appointed permanent President and CEO.
Content from the first week of the Piers Morgan Uncensored show has delivered in excess of 64 million online views around the globe to date.
The Federation of Independent Retailers has voiced its disappointment over Reach’s decision not to include pro rata profit margins as part of increases to the cover price of the Daily Mirror & Daily Star.
Virgin Red, Virgin’s rewards club, has partnered with Readly to offer members up to 750 Virgin Points and their first month free when they sign-up to Readly through Virgin Red.
Readly has added over 160 of the UK’s regional daily newspapers to its platform as it continues to broaden its newspaper portfolio.
The i newspaper’s Newspaper Sales team has chosen to donate its £5,000 prize to Project Wingman after it won the Team Award in parent company DMGT’s Community Champion Awards 2021.
MPP Global has appointed Jeff Spies as Head of Subscription Management, tasked with shaping and leading the delivery of their subscription management strategy and product roadmap.
Guild, a platform for professional communities and networking, has appointed Gregor Young, formerly marketing technology director at the Financial Times as COO.
With the imminent demise of the third party cookie, publishers need to focus on honing their first party strategies. This will not only enhance ad revenue but will open up a host of other marketing opportunities. And, it’s never too late to start.
More and more newspapers are exploring digital subscriptions, writes James Evelegh. One such is The National in Wales…
Software makes the publishing world go round. We grab five minutes with Patrick Lidstone, co-founder of The Engine Shed, to see how independent publishers can use software to grow their businesses.
Air Business, a global distribution, fulfilment and subscriptions management company, has won the contract to provide international distribution for Immediate Media Co’s magazine titles.
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