Creating cut-through on a busy shelf isn’t easy, but there are things you can do to grab the customer’s attention, says Siobhan McNab, commercial development manager at Marketforce.
For many publishers, circulation is all about chasing volume, but they would be much better off chasing profitability, says Natalie Smith, client relationship manager at Warners.
Print should be framed as the original and most valuable version of the magazine and also the best value for money, says Gemma Heavens, group account director at HH&S.
As publishers adapt to evolving audience expectations and environmental responsibilities, paper wrapping has become the gold standard, says Stuart Searle, managing director of First Mailing.
For subscription copies, mailing is the final piece of the jigsaw. Neil Carter, sales & commercial director at Posthub, outlines the key components of the distribution plan.
Autism Parenting Magazine has enhanced its digital offering with a web archive and branded app powered by Jellyfish.
After more than four decades at the helm of ESco, founder and Managing Director, Susan Duffin, will be stepping into a new role as chairwoman.
Open University research finds What on Earth! Magazine sparks a love of reading in children.
Emerald Publishing has launched its new Emerald Insight platform.
Making it super-hard to cancel a subscription does no one any favours.
Hearst UK has launched Made Club, a new membership proposition where ‘makers’ can meet, share and inspire.
Independent retailers have protested at The Times and The Sun terms cut.
Intermedia Brand Marketing Ltd has announced the acquisition of Gordon & Gotch Publishing Ltd.
The Association for Coaching’s Coaching Perspectives joins the Exact Editions platform.
Today, the board of ABC has announced the appointment of Andrew Hirsch as its chair designate.
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