The introduction of a new data management platform means they can more easily identify different audience cohorts and personalise their approach, says Sally Longstaff, senior acquisition marketing strategy lead.
Identifying, mapping and optimising critical decision moments is also essential for driving conversions, says Damir Lutvic, VP, onboarding at Darwin CX.
Dynamic paywalls that adapt and respond to user behaviours are far more effective than a hard and fast, rigid barrier, says Vicky Macey, product and strategy specialist at Full Fat Things.
Infopro Digital replaced its free trial strategy with a metered life-time registration product and significantly boosted new business, says Simon Gates, global marketing director.
Within a publishing business, says Will Woodrow, head of marketing, it’s not just about encouraging testing, it’s about creating a test friendly environment.
Ideally, says Mike Halstead, managing director of HH&S, successful engagement marketing requires multiple points of contact across various channels.
Readly has released the results of an online survey conducted by Ipsos on behalf of Readly in March 2025.
Newsweek International offers library subscriptions in partnership with Exact Editions to advance its digital growth.
Emerald Publishing has announced a partnership with the EveryLibrary Institute to support academic librarians in the U.S.
Motor Sport Magazine has announced its new partnership with Pelcro, a subscription and e-commerce solution provider.
Time Well Spent Group has appointed InterMedia for newsstand marketing and distribution services.
The Capilano Review has preserved its fifty-year history with the launch of a complete digital archive.
Air Business’s global e-commerce logistics division partners with Hurricane Commerce to enhance cross-border trade solutions.
Subscription management is a multifaceted operation, and it’s important to make sure every facet is covered, says AdvantageCS’s Dan Heffernan.
Having a buzzing magazine community is essential, says Warners’ Natalie Smith. Here are seven ways you can build one.
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