News
Incisive launches Women in Accountancy and Finance Awards
Incisive Media has launched the Women in Accountancy and Finance Awards 2020, a new opportunity to showcase the achievements of women in the accountancy profession.
B2B & Trade Media
B2B publishing has quietly become one of the healthier parts of the industry. The trade press that once lived on display and recruitment advertising now earns more of its money from subscriptions, data, events and membership, and private equity has noticed.
The shift meant giving up some old habits. Controlled circulation made sense in print, but open websites gave away what the magazine kept for qualified readers, and the publishers doing best have taken back control of their audiences through registration and paywalls. The Lawyer moved from an advertising-led business to one where paid content brings in over 40 per cent of revenue.
Don’t delude yourself because the barriers to entry in publishing are now non-existent.
Amanda Barnes B2B media
Specialist knowledge is the defence. AI makes generic information close to worthless, so the value lies in proprietary data, tools readers rely on in their daily work and journalism only a specialist could produce, as Computer Weekly's Post Office investigation showed. Print hasn't vanished either. Some publishers now sell it alongside digital at the same price and let readers choose.
Below you'll find some of our best feature articles on B2B and trade media, from subscriptions and data products to events, print, consolidation and specialist journalism, alongside our latest news and industry commentary.
Essential Resources
Best Practice in Publishing
B2B media
We asked Amanda Barnes, chief executive of Faversham House, what does best practice publishing look like in B2B media? This is what she said…
FEATURE
Riches in niches
Rory Brown has enjoyed great success in business media. Having last year sold AgriBriefing and now following new paths in the B2B space, he takes some time out to tell us what he has learned on his journey so far…
A Celebration of Print
Our print strategy: Mark Allen Group
Print is certainly not dead, says Chairman Mark Allen. However, you need to offer readers choice and be neutral and agnostic about the outcome.
INTERVIEW
From controlled circ to enterprise subs
The Lawyer has been on quite a journey, successfully transitioning from a controlled circulation ad-driven model to a high value enterprise subs one. Andy Baker talks Meg Carter through the key stages and what they’ve learnt along the way.
Digital Horizons
What the ‘Intelligent Age’ means for B2B media
In the first of our new ‘Digital Horizons’ series, Tom Lake, director of product and technology at Infopro Digital, looks at the tech opportunities and challenges facing his company and the wider B2B sector.
COMMENT
Opportunities & Threats: B2B Media
The future of B2B lies in serving your sector in three connected ways: information, intelligence and events.
The Digital Transformation Journey
B2B media
John Barnes, chief digital officer, William Reed Business Media, tells Ciar Byrne about how the B2B media sector is managing the digital transformation journey.
Dickon Ross’s publishing world
The Post Office Scandal – 10 takeaways for B2B journalists
Computer Weekly deserves much credit for its role in investigating the Horizon IT scandal. Dickon Ross looks at what lessons other B2B journalists can take from their work.
MEDIA FUTURES
Gambling on M&A in 2025
The general expectation is that the buying and selling of media brands is going to increase significantly in 2025. A number of companies have been quietly building up their war-chests during a wobbly 2024, reports Jim Bilton.
COLUMN
Keep iterating
If you’re thinking of setting up a membership scheme, be prepared to play the long game because success doesn’t come overnight.
All Articles
News
MPP Global Enhances Experience Optimisation Capability
MPP Global, the creator of eSuite, a subscriber management and billing platform, has unveiled its enhanced Experience Optimisation capability.
News
AOP announces Digital Publishing Summit 2019 line up
BBC and Channel 4’s investigative technology journalist, Geoff White, will host the annual summit.
NEWS
Nemorin looks to harness the power of AI with new appointments
Nemorin Film & Video has appointed two senior executives to its board as it gears up for a future powered by big data, AI, listening and machine learning.
News
Architecture & Design Magazine Icon Completes 16-Year Digital Archive
Readers can now browse every issue of design and architecture magazine Icon on the Exact Editions platform.
News
PPA Independent Publisher Awards – shortlist announced
The PPA has announced the shortlist for the 2019 Independent Publisher Awards, taking place on 8 November.
News
Informa receives DJSI recognition for sustainability initiatives
Informa has been recognised among the world's most responsible and sustainable large businesses in the latest Dow Jones Sustainability Indices.
COMMENT
My Sep/Oct takeaways
The September / October issue of InPublishing magazine has just been published. James Evelegh lists six key takeaways from this issue.
Q & A
Q & A: Agile software development
The principles of agile software development underpin the operations of many key suppliers to the publishing sector. Publishers can learn from them too! Jörg Koschitzki and David Rheault of content management specialists vjoon answer the questions.
News
Centaur publishes interim results
B2B publisher Centaur Media has published its interim results for the six months to 30 June 2019, reporting a 1% fall in underlying revenues.
News
Haymarket launches new publishing event
The inaugural Campaign Publishing Summit, on 3 December, aims to bring together business leaders and commercial, marketing and product experts from the leading publishers in the UK.
FEATURE
Join the club
Lots of publishers are now offering club style membership schemes, looking to generate extra revenue and deeper engagement. Dickon Ross looks at the membership model.
FEATURE
So, you think you are customer centric, do you?
Saying you’re customer centric is one thing, being customer centric is another. Does it show in the things you do and the things you measure? Julian Thorne identifies five characteristics of truly customer centric publishers.
SUPPLIER PROFILE - WORKBOOKS
Not using an all-singing, all-dancing CRM platform? Err… why not?
You won’t find many people who think that having a complete picture of your customer base is anything other than a good idea. So, why do many publishers soldier on without one, or make do with an inadequate CRM solution?
FEATURE
B2B has an empathy problem. Here’s how to solve it
So much B2B marketing is colourless and soulless. It might be factually correct, but it’s unimaginative and fails to engage. B2B marketers often make the simple mistake of assuming their target audience cease being humans between the hours of 9 & 5.
