REVIEW
Subs: it’s all about engagement
Engaged subscribers spend more and stay with you longer. They are the bedrock of any successful subs business. Ben Wood talked about Risk.net’s subs operation at the recent AOP Summit.
B2B & Trade Media
B2B publishing has quietly become one of the healthier parts of the industry. The trade press that once lived on display and recruitment advertising now earns more of its money from subscriptions, data, events and membership, and private equity has noticed.
The shift meant giving up some old habits. Controlled circulation made sense in print, but open websites gave away what the magazine kept for qualified readers, and the publishers doing best have taken back control of their audiences through registration and paywalls. The Lawyer moved from an advertising-led business to one where paid content brings in over 40 per cent of revenue.
Don’t delude yourself because the barriers to entry in publishing are now non-existent.
Amanda Barnes B2B media
Specialist knowledge is the defence. AI makes generic information close to worthless, so the value lies in proprietary data, tools readers rely on in their daily work and journalism only a specialist could produce, as Computer Weekly's Post Office investigation showed. Print hasn't vanished either. Some publishers now sell it alongside digital at the same price and let readers choose.
Below you'll find some of our best feature articles on B2B and trade media, from subscriptions and data products to events, print, consolidation and specialist journalism, alongside our latest news and industry commentary.
Essential Resources
Best Practice in Publishing
B2B media
We asked Amanda Barnes, chief executive of Faversham House, what does best practice publishing look like in B2B media? This is what she said…
FEATURE
Riches in niches
Rory Brown has enjoyed great success in business media. Having last year sold AgriBriefing and now following new paths in the B2B space, he takes some time out to tell us what he has learned on his journey so far…
A Celebration of Print
Our print strategy: Mark Allen Group
Print is certainly not dead, says Chairman Mark Allen. However, you need to offer readers choice and be neutral and agnostic about the outcome.
INTERVIEW
From controlled circ to enterprise subs
The Lawyer has been on quite a journey, successfully transitioning from a controlled circulation ad-driven model to a high value enterprise subs one. Andy Baker talks Meg Carter through the key stages and what they’ve learnt along the way.
Digital Horizons
What the ‘Intelligent Age’ means for B2B media
In the first of our new ‘Digital Horizons’ series, Tom Lake, director of product and technology at Infopro Digital, looks at the tech opportunities and challenges facing his company and the wider B2B sector.
COMMENT
Opportunities & Threats: B2B Media
The future of B2B lies in serving your sector in three connected ways: information, intelligence and events.
The Digital Transformation Journey
B2B media
John Barnes, chief digital officer, William Reed Business Media, tells Ciar Byrne about how the B2B media sector is managing the digital transformation journey.
Dickon Ross’s publishing world
The Post Office Scandal – 10 takeaways for B2B journalists
Computer Weekly deserves much credit for its role in investigating the Horizon IT scandal. Dickon Ross looks at what lessons other B2B journalists can take from their work.
MEDIA FUTURES
Gambling on M&A in 2025
The general expectation is that the buying and selling of media brands is going to increase significantly in 2025. A number of companies have been quietly building up their war-chests during a wobbly 2024, reports Jim Bilton.
COLUMN
Keep iterating
If you’re thinking of setting up a membership scheme, be prepared to play the long game because success doesn’t come overnight.
All Articles
News
Centaur appoints new CFO
Centaur Media has announced that Simon Longfield has been appointed as chief financial officer in succession to Swag Mukerji, who was promoted to chief executive in September.
REVIEW
Rebuilding trust
At the recent AOP Digital Publishing Summit, Sean Pillot de Chenecey outlined what publishers need to do to rebuild trust in the post-truth era.
Q&A
5 Ways CRM can Help Improve your Ad Sales – Q&A
In mid-October, Workbooks’ Andre Galinha presented one of our Top Tips Webinars, entitled ‘5 Ways CRM can Help Improve your Ad Sales’. In this article, Andre revisits some of the questions posed in the Q&A that followed his presentation.
News
Readly launches instant ‘Articles’
Readly, a digital magazine subscription platform, is launching a new service dedicated to bringing curated articles from publishers directly to its readers.
News
New research from Zephr and Digiday shows shift to subs
55% of publishers believe that their monetisation models will shift to a greater emphasis on subscriptions, according to new research from Zephr and Digiday.
News
ATG Media launches Truck Pages
ATG Media has launched a weekly trade magazine and website for those wanting to buy and sell trucks and trailers.
REVIEW
What every good salesperson needs
Ad sales will remain a vitally important revenue stream for many years to come. Key to maximising sales is giving proper support to your sales teams.
Q & A
Subs marketing: 5 minutes with… Stuart Lacey
The world of subs marketing is changing rapidly, as content consumption habits evolve & publishers look to increase reader revenues. What should publishers be doing? We grab 5 minutes with Stuart Lacey, MD of Air Business Subscriptions, to find out.
News
PPA publishes Brexit guidance
The Professional Publishers Association this week published a guide, designed to help magazine and business media owners prepare their businesses ahead of a potential no-deal Brexit on October 31.
News
BPA Worldwide and Centro launch new service
BPA Worldwide and Centro have teamed up to offer a turnkey solution to deploy audience-driven advertising including audience extension and account based marketing (ABM).
News
Global Certified Media List launched by IFABC
The International Federation of Audit Bureaux of Certification has launched the Certified Media List, the first global list of more than 14,756 audited media brands from 19 IFABC member countries across the globe.
News
The Philosopher Launches Digital Archive
The Philosopher, the official journal of the Philosophical Society of England, has partnered with digital publishing company Exact Editions to create a new digital archive.
News
BSME Awards – shortlist announced
The British Society of Magazine Editors has unveiled the shortlists for its 2019 awards, which will be presented in November.
News
Samedan chooses Beeline for circ
Beeline has announced that B2B publisher Samedan has selected them to provide a single customer view of all their data and to provide an ongoing circulation bureau service.
