B2B publishing has quietly become one of the healthier parts of the industry. The trade press that once lived on display and recruitment advertising now earns more of its money from subscriptions, data, events and membership, and private equity has noticed.
The shift meant giving up some old habits. Controlled circulation made sense in print, but open websites gave away what the magazine kept for qualified readers, and the publishers doing best have taken back control of their audiences through registration and paywalls. The Lawyer moved from an advertising-led business to one where paid content brings in over 40 per cent of revenue.
Don’t delude yourself because the barriers to entry in publishing are now non-existent.
Amanda Barnes B2B media
Specialist knowledge is the defence. AI makes generic information close to worthless, so the value lies in proprietary data, tools readers rely on in their daily work and journalism only a specialist could produce, as Computer Weekly's Post Office investigation showed. Print hasn't vanished either. Some publishers now sell it alongside digital at the same price and let readers choose.
Below you'll find some of our best feature articles on B2B and trade media, from subscriptions and data products to events, print, consolidation and specialist journalism, alongside our latest news and industry commentary.
We asked Amanda Barnes, chief executive of Faversham House, what does best practice publishing look like in B2B media? This is what she said…
Rory Brown has enjoyed great success in business media. Having last year sold AgriBriefing and now following new paths in the B2B space, he takes some time out to tell us what he has learned on his journey so far…
Print is certainly not dead, says Chairman Mark Allen. However, you need to offer readers choice and be neutral and agnostic about the outcome.
The Lawyer has been on quite a journey, successfully transitioning from a controlled circulation ad-driven model to a high value enterprise subs one. Andy Baker talks Meg Carter through the key stages and what they’ve learnt along the way.
In the first of our new ‘Digital Horizons’ series, Tom Lake, director of product and technology at Infopro Digital, looks at the tech opportunities and challenges facing his company and the wider B2B sector.
The future of B2B lies in serving your sector in three connected ways: information, intelligence and events.
John Barnes, chief digital officer, William Reed Business Media, tells Ciar Byrne about how the B2B media sector is managing the digital transformation journey.
Computer Weekly deserves much credit for its role in investigating the Horizon IT scandal. Dickon Ross looks at what lessons other B2B journalists can take from their work.
The general expectation is that the buying and selling of media brands is going to increase significantly in 2025. A number of companies have been quietly building up their war-chests during a wobbly 2024, reports Jim Bilton.
If you’re thinking of setting up a membership scheme, be prepared to play the long game because success doesn’t come overnight.
Digital publishing revenues increased by 5.3%, with combined totals rising to £452.8 million over the last year, according to the latest Digital Publishers Revenue Index (DPRI), a quarterly report on UK publishing from the Association for Online Publ
Film magazine Cineaste has launched a digital archive of issues dating back to 2014 in conjunction with digital publishing company Exact Editions.
Euromoney Institutional Investor PLC, the global business information and events group, on 6 December announced that it has agreed to acquire 100% of the equity of The Deal, LLC, comprising BoardEx and The Deal, from its parent company, TheStreet, In
The Printing Charity announced at its 191st Annual Luncheon on 22 November at Stationers’ Hall, London, that Lionel Barber, Editor of the Financial Times, has accepted its invitation to serve a second term as the charity’s President.
The FIPP and UPM Rising Stars in Media Awards for 2018 were announced this week at the FIPP Insider event in London.
Air Business, a supplier of global mail, fulfilment, distribution and subscription management services, has appointed Lenka Booker as its new Customer Experience Director to ensure customers remain at the heart of all processes and future planning.
Exact Editions is partnering with new independent magazine Film Stories to produce its digital edition.
dmg events, a leading international events company, has appointed Nick Powell as Vice President of its expanding Construction Division.
Denmaur Paper Media has given a facelift to its flagship range, Amadeus, with new branding and imagery, and an addition to the range in the form of 400g/m² Silk.
Intermedia Brand Marketing, a provider of circulation marketing and distribution services, this week announced a number of internal appointments.
Marie Claire UK, TI Media’s fashion and beauty magazine brand, in November launched what it describes as a “unique, first-in-class online fashion aggregator platform”: Marie Claire Edit.
Daily Mail and General Trust has today published its results for the year ended 30 September 2018.
A fourth Stahlfolder TH 82-P (and the company’s 11th folder in total) is being added by Stephens & George to meet the significantly increased output from the “Push to Stop” version Speedmaster XL 106-8-P press installed in the summer.
Bloomberg will convene the first ever Sustainable Finance Week in New York City in early December to accelerate the adoption of sustainable finance practices.
Under plans announced yesterday Conde Nast is to restructure its global operations into one company.
