News
Retirement Planner launches responsive site
Retirement Planner has launched a new website dedicated to keeping advisers up to speed with the latest pension changes.
B2B & Trade Media
B2B publishing has quietly become one of the healthier parts of the industry. The trade press that once lived on display and recruitment advertising now earns more of its money from subscriptions, data, events and membership, and private equity has noticed.
The shift meant giving up some old habits. Controlled circulation made sense in print, but open websites gave away what the magazine kept for qualified readers, and the publishers doing best have taken back control of their audiences through registration and paywalls. The Lawyer moved from an advertising-led business to one where paid content brings in over 40 per cent of revenue.
Don’t delude yourself because the barriers to entry in publishing are now non-existent.
Amanda Barnes B2B media
Specialist knowledge is the defence. AI makes generic information close to worthless, so the value lies in proprietary data, tools readers rely on in their daily work and journalism only a specialist could produce, as Computer Weekly's Post Office investigation showed. Print hasn't vanished either. Some publishers now sell it alongside digital at the same price and let readers choose.
Below you'll find some of our best feature articles on B2B and trade media, from subscriptions and data products to events, print, consolidation and specialist journalism, alongside our latest news and industry commentary.
Essential Resources
Best Practice in Publishing
B2B media
We asked Amanda Barnes, chief executive of Faversham House, what does best practice publishing look like in B2B media? This is what she said…
FEATURE
Riches in niches
Rory Brown has enjoyed great success in business media. Having last year sold AgriBriefing and now following new paths in the B2B space, he takes some time out to tell us what he has learned on his journey so far…
A Celebration of Print
Our print strategy: Mark Allen Group
Print is certainly not dead, says Chairman Mark Allen. However, you need to offer readers choice and be neutral and agnostic about the outcome.
INTERVIEW
From controlled circ to enterprise subs
The Lawyer has been on quite a journey, successfully transitioning from a controlled circulation ad-driven model to a high value enterprise subs one. Andy Baker talks Meg Carter through the key stages and what they’ve learnt along the way.
Digital Horizons
What the ‘Intelligent Age’ means for B2B media
In the first of our new ‘Digital Horizons’ series, Tom Lake, director of product and technology at Infopro Digital, looks at the tech opportunities and challenges facing his company and the wider B2B sector.
COMMENT
Opportunities & Threats: B2B Media
The future of B2B lies in serving your sector in three connected ways: information, intelligence and events.
The Digital Transformation Journey
B2B media
John Barnes, chief digital officer, William Reed Business Media, tells Ciar Byrne about how the B2B media sector is managing the digital transformation journey.
Dickon Ross’s publishing world
The Post Office Scandal – 10 takeaways for B2B journalists
Computer Weekly deserves much credit for its role in investigating the Horizon IT scandal. Dickon Ross looks at what lessons other B2B journalists can take from their work.
MEDIA FUTURES
Gambling on M&A in 2025
The general expectation is that the buying and selling of media brands is going to increase significantly in 2025. A number of companies have been quietly building up their war-chests during a wobbly 2024, reports Jim Bilton.
COLUMN
Keep iterating
If you’re thinking of setting up a membership scheme, be prepared to play the long game because success doesn’t come overnight.
All Articles
News
Jeremy Duckworth to leave Haymarket
After 10 years as Haymarket Media Group’s Group Finance Director, Jeremy Duckworth has decided to leave the company to pursue his career elsewhere.
News
AOP publishes Organisation Census
The latest figures from the Association of Online Publishers’ seventh Organisation Census reveal publishers are optimistic the industry will grow in 2015, with 71% of respondents expecting to recruit additional staff – the highest percentage seen sin
News
Just published: Publishing Futures 2015
Publishers of consumer magazine and business information brands have put mobile optimisation at the top of their priority list as they continue to meet growing demand for their content on smartphones and tablets.
News
Haymarket Financial results for 12 months ended 30 June 2014
Haymarket has delivered a significant improvement in pre-tax profits for the financial year ending June 30, 2014, following a solid operating performance and a number of asset disposals in the period.
News
Email Marketing delivers top ROI, but team structure plays a part
The top marketing channels that achieve the best Return on Investment are Email Marketing and SEO – 25% of marketers say both rank as ‘excellent’ – according to the latest Email Marketing Industry Census 2015 from Econsultancy/Adestra.
News
WoodWing integrates Elvis DAM with TruEdit and vjoon K4
WoodWing Software announced yesterday that its digital asset management solution, Elvis DAM, can now be integrated with either MEI’s cloud-based workflow solution TruEdit or the cross-media publishing platform vjoon K4.
News
Maurice Levy to guest edit The Drum
Maurice Levy, Chairman and Chief Executive Officer of Publicis Groupe, is to guest edit The Drum’s Cannes Festival edition.
News
Euromoney trading update
Euromoney Institutional Investor PLC the international online information and events group, last week issued a pre-close trading update ahead of the announcement of its results for the half year to March 31, 2015.
News
DMGT trading update
DMGT has reported underlying revenue in line with last year for the five months to the end of February 2015. Its B2B businesses reported strong underlying revenue growth of 4% during the period.
Q&A
Maximising Your Creative Assets - Q&A
On 10th March, John Cunningham presented an InPublishing ‘Top Tips Webinar’, entitled ‘5 Top Tips to Maximise your Creative Assets in the Digital Age’. Here, John provides further information in response to the questions put to him in the Q&A that fo
News
UBM forms new UBM Life Sciences product group
UBM plc this week announced the formation of UBM Life Sciences, a new product group which brings together medical, dental, pharmaceutical, nutraceutical and veterinary brands from UBM Advanstar and UBM Medica, and the Nutritional Outlook brand from U
FEATURE
A 7-Step Social Media Plan For Your New Magazine
In the process of launching a new magazine? If so, your hands are probably pretty full and the chances are that fine-tuning your social media strategy is not your top priority. But, warns Amanda MacArthur, don’t leave it too late. The earlier you sta
RESEARCH
Publishing Futures 2015
The PPA’s annual Publishing Futures survey provides the most comprehensive set of data on the UK consumer magazine and business publishing sector. What does it tell us about where the industry is heading? And is the mood of the industry changing as w
EDITOR'S ARCHIVE PICK
The Changing Role of the B2B Editor
The role and character of the B2B editor has changed out of all recognition over the past ten years. Robert Jeffery looks at the past, present and future of the B2B editor.
