B2B publishing has quietly become one of the healthier parts of the industry. The trade press that once lived on display and recruitment advertising now earns more of its money from subscriptions, data, events and membership, and private equity has noticed.
The shift meant giving up some old habits. Controlled circulation made sense in print, but open websites gave away what the magazine kept for qualified readers, and the publishers doing best have taken back control of their audiences through registration and paywalls. The Lawyer moved from an advertising-led business to one where paid content brings in over 40 per cent of revenue.
Don’t delude yourself because the barriers to entry in publishing are now non-existent.
Amanda Barnes B2B media
Specialist knowledge is the defence. AI makes generic information close to worthless, so the value lies in proprietary data, tools readers rely on in their daily work and journalism only a specialist could produce, as Computer Weekly's Post Office investigation showed. Print hasn't vanished either. Some publishers now sell it alongside digital at the same price and let readers choose.
Below you'll find some of our best feature articles on B2B and trade media, from subscriptions and data products to events, print, consolidation and specialist journalism, alongside our latest news and industry commentary.
We asked Amanda Barnes, chief executive of Faversham House, what does best practice publishing look like in B2B media? This is what she said…
Rory Brown has enjoyed great success in business media. Having last year sold AgriBriefing and now following new paths in the B2B space, he takes some time out to tell us what he has learned on his journey so far…
Print is certainly not dead, says Chairman Mark Allen. However, you need to offer readers choice and be neutral and agnostic about the outcome.
The Lawyer has been on quite a journey, successfully transitioning from a controlled circulation ad-driven model to a high value enterprise subs one. Andy Baker talks Meg Carter through the key stages and what they’ve learnt along the way.
In the first of our new ‘Digital Horizons’ series, Tom Lake, director of product and technology at Infopro Digital, looks at the tech opportunities and challenges facing his company and the wider B2B sector.
The future of B2B lies in serving your sector in three connected ways: information, intelligence and events.
John Barnes, chief digital officer, William Reed Business Media, tells Ciar Byrne about how the B2B media sector is managing the digital transformation journey.
Computer Weekly deserves much credit for its role in investigating the Horizon IT scandal. Dickon Ross looks at what lessons other B2B journalists can take from their work.
The general expectation is that the buying and selling of media brands is going to increase significantly in 2025. A number of companies have been quietly building up their war-chests during a wobbly 2024, reports Jim Bilton.
If you’re thinking of setting up a membership scheme, be prepared to play the long game because success doesn’t come overnight.
Print Power is now launched and is active in 14 European countries. Print Power is a new European organisation dedicated to promoting print media through focused and highly effective marketing and advertising messages.
A Doctor Who partwork will launch this spring, BBC Magazines has announced.
Just in are the top-line results from the InPublishing / Specialist Media Show survey of around 200 publishers polling their views on paid online content, live events, apps, digital editions and social media. Carolyn Morgan gives us a flavour of the
Bauer Access, Bauer Media's new commercial creative initiative, has secured an exclusive deal with Fox Home Entertainment to celebrate the release of Glee Season 2 on DVD.
Pretty Princess Wedding, a oneshot from Prestige Publishing, aimed at 4-7 year old girls, goes on sale 8th April, priced £2.50.
Future has revealed an “exciting new look” for DVD & Blu-ray Review – the guide to home entertainment.
SFX, Future’s sci-fi, fantasy and horror magazine, is celebrating the return of ‘Doctor Who’ with a new-look for the magazine, featuring an exclusive cover and a world-first ‘Doctor Who’ sound card - which makes the noise of a TARDIS when readers ope
Woman’s Weekly pays tribute to the Hollywood icon, Dame Elizabeth Taylor with a special commemorative one-shot magazine, celebrating the life of one of the 20th Century’s biggest movie stars.
Ford has teamed up with Bauer Media to create a multi- platform media partnership to launch the new Ford Focus.
New subscribers to the May issue of Q will receive a world exclusive Foo Fighters album, Medium Rare - a previously unreleased collection of covers by the band.
Simon Horne has been appointed chief financial officer, general manager and senior vice president of Hearst Magazines International (HMI) it was announced today by Duncan Edwards, HMI’s president and CEO.
Bauer Media has promoted Mojo Editor In Chief, Phil Alexander, to the newly-created role of Associate Publisher on Bauer's music brands Kerrang! and MOJO - in addition to his current role as Editor-in-Chief.
It was an outstanding evening on Sunday 27th March as some of the film industry's biggest and most respected stars turned out to celebrate the Jameson Empire Awards 2011.
Bloomberg L.P. has announced the formation of the Bloomberg Media Group, a unified consumer media group that brings together Bloomberg's television, print, radio, mobile and digital media properties.
Centaur Media has recently announced a number of launches.
