B2B publishing has quietly become one of the healthier parts of the industry. The trade press that once lived on display and recruitment advertising now earns more of its money from subscriptions, data, events and membership, and private equity has noticed.
The shift meant giving up some old habits. Controlled circulation made sense in print, but open websites gave away what the magazine kept for qualified readers, and the publishers doing best have taken back control of their audiences through registration and paywalls. The Lawyer moved from an advertising-led business to one where paid content brings in over 40 per cent of revenue.
Don’t delude yourself because the barriers to entry in publishing are now non-existent.
Amanda Barnes B2B media
Specialist knowledge is the defence. AI makes generic information close to worthless, so the value lies in proprietary data, tools readers rely on in their daily work and journalism only a specialist could produce, as Computer Weekly's Post Office investigation showed. Print hasn't vanished either. Some publishers now sell it alongside digital at the same price and let readers choose.
Below you'll find some of our best feature articles on B2B and trade media, from subscriptions and data products to events, print, consolidation and specialist journalism, alongside our latest news and industry commentary.
We asked Amanda Barnes, chief executive of Faversham House, what does best practice publishing look like in B2B media? This is what she said…
Rory Brown has enjoyed great success in business media. Having last year sold AgriBriefing and now following new paths in the B2B space, he takes some time out to tell us what he has learned on his journey so far…
Print is certainly not dead, says Chairman Mark Allen. However, you need to offer readers choice and be neutral and agnostic about the outcome.
The Lawyer has been on quite a journey, successfully transitioning from a controlled circulation ad-driven model to a high value enterprise subs one. Andy Baker talks Meg Carter through the key stages and what they’ve learnt along the way.
In the first of our new ‘Digital Horizons’ series, Tom Lake, director of product and technology at Infopro Digital, looks at the tech opportunities and challenges facing his company and the wider B2B sector.
The future of B2B lies in serving your sector in three connected ways: information, intelligence and events.
John Barnes, chief digital officer, William Reed Business Media, tells Ciar Byrne about how the B2B media sector is managing the digital transformation journey.
Computer Weekly deserves much credit for its role in investigating the Horizon IT scandal. Dickon Ross looks at what lessons other B2B journalists can take from their work.
The general expectation is that the buying and selling of media brands is going to increase significantly in 2025. A number of companies have been quietly building up their war-chests during a wobbly 2024, reports Jim Bilton.
If you’re thinking of setting up a membership scheme, be prepared to play the long game because success doesn’t come overnight.
Maney Publishing and the Society of Mining Professors (SOMP) have announced a new partnership which sees the adoption of Mining Technology as the SOMP official journal.
Kerrang! Magazine will be celebrating its 30th anniversary this year in true rock 'n' roll style with the announcement that the Prince Of Darkness himself, Ozzy Osbourne, will be honoured with the 'Kerrang! Legend' award at this year's Kerrang! Award
BBC Music Magazine has announced its Disc of the Year at an awards ceremony held at Kings Place, London.
A Gardeners' World survey has found that a record number of Brits are planning to grow their own fruit and veg this year, with enjoyment, better flavour and improving health the main motivators.
Britain’s best cars have been named – and it’s Skoda who is celebrating after landing the top two awards in the car ownership survey, Auto Express’s Driver Power.
Burns campaigner and star of ‘My Beautiful Friends’, Katie Piper, joins the “star studded” Team Reveal as its newest weekly columnist.
Magazine subscription website MagazineSubscription.co.uk has completed a new web design providing publishers with a simpler and more intuitive portal to promote their magazines and publications.
The world’s first ‘death magazine’ is set to re-launch with a new website, masthead and strap-line.
Research Magazine, the international magazine for the global market research business, has appointed Brian Tarran as its new editor.
Country Living’s eBay Celebrity Craft Auction has raised £4,874.99 for The Prince’s Countryside Fund.
Circdata and Mash Media recently signed a major £65K data services deal at Publishing Expo 2011.
Future, the special-interest media group, has announced the appointment of Chris Taylor as Head of Communications for its UK business.
Owner of Dennis Publishing, Felix Dennis, has acquired US-based trivia magazine Mental Floss.
On Saturday, 9 April 2011, The Daily Telegraph launched Ultratravel Golf, the latest addition to its glossy portfolio of Ultratravel magazines.
Centaur Media has announced the acquisition of 100% of the shares in expatriate information and events business, The Forum for Expatriate Management Ltd (FEM).
