News
Wallpaper* sets up shop
Wallpaper*, the international design, fashion and lifestyle magazine, is opening its first retail store within the new Design Supermarket in Milan’s La Rinascente department store.
Ecommerce & Affiliate Revenue
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News
Shopstyle powers online shopping for Livingetc.com
ShopStyle.co.uk, the style and fashion site, is to power a new shopping service for livingetc.com. The partnership with the website from Livingetc, the modern homes magazine, marks ShopStyle’s first interiors deal in the UK market.
News
Grazia in Exclusive High Street Collaboration
Bauer Media's glossy weekly Grazia has partnered with 11 leading High Street fashion retailers to produce its first-ever fashion range.
News
Loaded & Nuts launch fashion sites
IPC Ignite has announced an online partnership with Mainline Menswear to launch Loaded and Nuts branded fashion sections within the Mainline Menswear website.
News
Gramophone launches album club for classical music
Haymarket’s Gramophone magazine has launched an online listening service that allows subscribers to hear and buy pre-release classical music.
News
Look readers design T-shirts
Look, the fashion weekly, has unveiled the results of a new partnership with leading high street retailer New Look and cervical cancer charity Jo’s Trust this week.
News
ShopStyle deal with IPC Southbank
ShopStyle.co.uk, the fashion site, is to power the fashion shopping for IPC Southbank websites marieclaire.co.uk and womanandhome.com.
News
NME links to Rough Trade
NME has announced a partnership with independent retailer, Rough Trade, to give NME.COM users access to the most exciting, sought-after new music releases.
FEATURE
Play Your Cards Right
Take up of retailer loyalty cards has increased significantly over the last ten years. Tesco Clubcard offers publishers a range of opportunities to target customers and grow sales through stores, and increasingly, online. David Stam examines the pros
FEATURE
How to Reward Readers and Make Money
The regional press’ trump card is its local ties – both with readers and advertisers. Archant Norfolk is about to launch a new scheme which aims to strengthen this bond still further – and hopefully make money too. Philip Preston explains their think
FEATURE
Nuts – the brand licensing story
Though less than two years old, Nuts is already one of the UK’s best known magazines. Its huge profile and clearly defined proposition have given rise to a large number of licensing opportunities. Andrew Horton explains how IPC has sought to capitali
FEATURE
Adding value through brand licensing
If your magazine has strong brand values, then its readers will probably be open to purchasing other products associated with that brand. This can provide incremental revenues, extra publicity for the brand and extra leverage into retail. But tread c
FEATURE
Servicing your brand
When brand value is at a premium, and readership keenly sought, are publishers fully considering the impact of reader offers on their brand when fulfilment is slow or non-existent, and customer service is unable to deliver a resolution? David Thomas
