The deal with Livingetc.com will enable its visitors to access hundreds of Britain’s most desirable homes brands, including products, furniture and accessories for every room in the home and even electrical goods.
The partnership extends an already successful relationship between ShopStyle and IPC Southbank, publisher of Livingetc, which began last year when ShopStyle began powering the shopping channel for Southbank’s instyle.co.uk. In July this year, both womanandhome.com and marieclaire.co.uk introduced new fashion shopping services powered by ShopStyle.
Users of this new co-branded shopping service can search interiors retailers by item, colour, price, brand and even designer. Homes enthusiasts can also access ShopStyle’s unique social media applications, already proving popular with ShopStyle’s half a million unique visitors. From wishlists and sales alerts to personal stylebooks, users can create their own collections of stylish items that they can save, share and then click-through to buy.
In addition, Livingetc has enhanced the new shopping service with editorial content such as design news and inspiration galleries.
“It’s really great to be extending our successful partnership with IPC Southbank,” says Shannon Edwards, Director of ShopStyle and no.16 in The Independent’s Online Fashion 100 most influential. “With hundreds of stylish home brands to shop from including John Lewis and House of Fraser to Graham and Green and Designers Guild, we hope Livingetc.com users will enjoy our offering” she continues.
Yvonne Ramsden (pictured), publishing director of Livingetc, says: “Livingetc.com visitors are passionate about their homes and are always dreaming about their next interiors project. Livingetc.com offers them unrivalled expert advice and interiors inspiration and now a brilliant shopping service. ShopStyle is a great addition to the site.”
ShopStyle.co.uk launched in September 2008 to bring together Britain’s favourite fashion brands and stores under one digital roof. In less than a year ShopStyle has built a dynamic web business that gives users incredible shopping choice, instantly; offers a powerful affiliate opportunity for retailers and the ability for brands like InStyle, SoFeminine, marieclaire.co.uk and womanandhome.com to monetize their content.
The Livingetc interiors shopping service, powered by ShopStyle, is available at http://livingetc.shopstyle.co.uk/. Livingetc.com currently has 130,000 unique users and generates 1.9 million page impressions a month.
Livingetc will promote the new service in the magazine and on its email newsletters.
About Shopstyle.co.uk
Shopstyle says: “ShopStyle has been available in the US since February 2007 and launched in the UK in September 2008. ShopStyle aims to become the UK’s no.1 fashion destination by changing the way women shop online.
By bringing together Britain’s favourite fashion brands and stores under one digital roof, they give UK online shoppers incredible fashion choice, instantly. In addition, ShopStyle’s powerful technology drives innovative social media applications including fashion communities, wishlists, sales alerts, mybrands and StyleBooks. This technology has attracted the attention of major brands like Elle and InStyle who are using Shopstyle’s tools to power their online shopping.”
About Sugar Inc
Sugar Inc says: “Sugar Inc is an online media network focused on creating the richest, most relevant online community for trendsetting, passionate and smart women. The company owns and operates ShopStyle, Coutorture Media, StarBrand Media, OnSugar and the Sugar Network, which includes the insanely addictive flagship website, PopSugar as well as BellaSugar, BuzzSugar, YumSugar, FitSugar, geeksugar, GiggleSugar, lilsugar, CasaSugar, DearSugar, PetSugar, SavvySugar, CitizenSugar, PopSugar UK, FabSugar UK, TeamSugar, PopSugar’s CelebStyle and FabSugar, the 2007 People’s Choice Webby winner for Fashion. Founded in April 2006, the San Francisco-based Sugar Inc. overall receives 11 million unique visitors a month. World-class investors including Sequoia Capital and NBC Universal fund Sugar Inc.”
About Livingetc
IPC Media says: “Livingetc, Britain's best-selling modern homes magazine, is the premium glossy magazine for the design-conscious homeowner. Smart and stylish, it's the only homes title successfully to bridge the gap between fashion and interiors. Livingetc is the trusted, credible voice of relaxed modern living.”
