Playground xyz announces new solution
Playground xyz says its new actionable attention solution on YouTube makes it easy for brands to pinpoint efficiency hurdles and drive attention in real-time.
The newspaper business was built for a world where one product served everyone and advertising paid for most of it. That model has gone. What replaces it is still being worked out title by title, from national groups to weeklies covering a single town.
Reader revenue is the clearest shift. Even Reach, which argued for free access for years, now puts some of its journalism behind a paywall, and the regional titles doing best changed their newsrooms before they asked anyone to pay. Ownership keeps changing too. National World rebuilt local editorships after years of centralisation, and the Observer is being reinvented as a premium print and digital title under new owners.
The strongest publishers understand the difference because they are not trying to be everything to everyone. They are trying to be essential to someone.
Chris Sherrard News media
Local news is where the pressure shows most. Millions of people now live without a dedicated local title, and new reader-funded and membership startups are moving into the gaps. Platforms are pulling back from news at the same time, which leaves trust and a direct relationship with readers as the assets that matter most.
Print hasn't disappeared either. Well-run weeklies still hold on to their readers, with circulation falling slowly while digital audiences grow.
Below you'll find some of our best feature articles on news media, from reader revenue and newsroom change to ownership, local news and trust, alongside our latest news and industry commentary.
Where is the growth opportunity for today’s publishers? Douglas McCabe tracks how the commercial model has evolved over the past fifty years and examines whether a better understanding of what online audiences want, will help drive future growth.
We asked Chris Sherrard, editor-in-chief of The Irish News, what does best practice publishing look like in news media? This is what he said…
After years of resisting paywalls, Reach is now launching them across its titles. But David Higgerson, Reach’s chief content officer, carefully avoided the word ‘U-turn’ when interviewed by Steve Dyson.
It’s one thing to think that readers should pay for your journalism, but the reality is that unless you improve your offering, then you will struggle to start charging for it, as DC Thomson Editor-in-Chief Frank O’Donnell tells Ciar Byrne.
How can you edit a regional newspaper when you never visit the area you’re writing about? By filling it with generic content, an approach that National World’s David Montgomery, the new owner of JPI Media, is rapidly doing away with.
Ray Snoddy talks to Co-CEO Rich Furness about the thinking behind Tortoise Media’s acquisition of the world’s oldest Sunday newspaper and about their plans for its future.
What’s the outlook for national news media in 2024? Christian Broughton, CEO of The Independent, looks ahead.
There is a new generation of entrepreneurs launching local media businesses, bringing with them new ideas on business models and funding. Phil Clark looks at some of the stand-out examples.
With Meta backing away from ‘news’ and AI accelerating the growth of disinformation, we need to redouble our efforts to safeguard access to quality journalism, says News Media Association Chief Executive Owen Meredith.
East Lothian is not just the best place to live – it has the best newsbrand too. Alan Geere heads over the border to find out what’s happening in the world of Scottish weeklies.
Playground xyz says its new actionable attention solution on YouTube makes it easy for brands to pinpoint efficiency hurdles and drive attention in real-time.
InMobi has announced the appointment of Dan Rapaport as vice president of product for InMobi Commerce.
The partnership between Qwarry and SeenThis combines advanced semantic analysis with adaptive streaming technology and sees 23% reduction in data transfer across digital advertising campaigns.
The NMA has welcomed the peers’ recommendation to maintain the judicial review standard for appeals in Digital Markets, Competition and Consumers Bill.
Multilocal, a buy-side specialist, continues to expand its range of programmatic solutions as it focuses on the industry’s sustainability challenge.
ABC has been named as the first UK certifier for the Journalism Trust Initiative.
The Independent and Galaxy have announced their campaign to promote female empowerment through The Ripple Effect.
Record sales promotions investment drives UK marketing budget growth.
Esther Bintliff will oversee coverage of the United Kingdom on the International desk and work closely with editors to coordinate and collaborate on the most pressing issues in the broader region.
The BBC’s director of journalism and the executive editor at MailOnline have been announced as new appointments to the Society of Editors board.
Reach announced yesterday that group editor-in-chief Lloyd Embley has decided to step down from his role, effective immediately.
The Telegraph has announced the launch of its latest podcast series: The Telegraph Women's Sport Podcast.
The Guardian has announced its 2023 Women’s World Cup coverage, including the return of the Women’s Football Weekly podcast three times a week and online content featuring player profiles.
As part of its 275th anniversary celebrations, The P&J has launched a ‘Community Fund and Charity Spotlight’ to raise money and shine a light on local charities in the north and north east of Scotland.
Media Voices have revealed the winners of the inaugural Publisher Newsletter Awards, following a ceremony which took place on Monday 17th July at Colours Hoxton in London.