Ozone announces new partnership with Our Media
Ozone has announced a new partnership with special interest publisher Our Media.
The newspaper business was built for a world where one product served everyone and advertising paid for most of it. That model has gone. What replaces it is still being worked out title by title, from national groups to weeklies covering a single town.
Reader revenue is the clearest shift. Even Reach, which argued for free access for years, now puts some of its journalism behind a paywall, and the regional titles doing best changed their newsrooms before they asked anyone to pay. Ownership keeps changing too. National World rebuilt local editorships after years of centralisation, and the Observer is being reinvented as a premium print and digital title under new owners.
The strongest publishers understand the difference because they are not trying to be everything to everyone. They are trying to be essential to someone.
Chris Sherrard News media
Local news is where the pressure shows most. Millions of people now live without a dedicated local title, and new reader-funded and membership startups are moving into the gaps. Platforms are pulling back from news at the same time, which leaves trust and a direct relationship with readers as the assets that matter most.
Print hasn't disappeared either. Well-run weeklies still hold on to their readers, with circulation falling slowly while digital audiences grow.
Below you'll find some of our best feature articles on news media, from reader revenue and newsroom change to ownership, local news and trust, alongside our latest news and industry commentary.
Where is the growth opportunity for today’s publishers? Douglas McCabe tracks how the commercial model has evolved over the past fifty years and examines whether a better understanding of what online audiences want, will help drive future growth.
We asked Chris Sherrard, editor-in-chief of The Irish News, what does best practice publishing look like in news media? This is what he said…
After years of resisting paywalls, Reach is now launching them across its titles. But David Higgerson, Reach’s chief content officer, carefully avoided the word ‘U-turn’ when interviewed by Steve Dyson.
It’s one thing to think that readers should pay for your journalism, but the reality is that unless you improve your offering, then you will struggle to start charging for it, as DC Thomson Editor-in-Chief Frank O’Donnell tells Ciar Byrne.
How can you edit a regional newspaper when you never visit the area you’re writing about? By filling it with generic content, an approach that National World’s David Montgomery, the new owner of JPI Media, is rapidly doing away with.
Ray Snoddy talks to Co-CEO Rich Furness about the thinking behind Tortoise Media’s acquisition of the world’s oldest Sunday newspaper and about their plans for its future.
What’s the outlook for national news media in 2024? Christian Broughton, CEO of The Independent, looks ahead.
There is a new generation of entrepreneurs launching local media businesses, bringing with them new ideas on business models and funding. Phil Clark looks at some of the stand-out examples.
With Meta backing away from ‘news’ and AI accelerating the growth of disinformation, we need to redouble our efforts to safeguard access to quality journalism, says News Media Association Chief Executive Owen Meredith.
East Lothian is not just the best place to live – it has the best newsbrand too. Alan Geere heads over the border to find out what’s happening in the world of Scottish weeklies.
Ozone has announced a new partnership with special interest publisher Our Media.
SeenThis has announced the launch of segment-by-segment optimization technology for display advertising in its latest iteration.
The Telegraph has launched a new word game called Panagram, adding to its portfolio of daily brain-teasers.
Lumen says it is the first company to be assessed by the global consulting firm PwC on the ROI of attention technology.
The lastest Advertising Association / WARC Expenditure Report shows inflationary pressures persist with minimal growth forecast for 2023.
Atex has announced it has partnered with media houses in Sweden to streamline advertising booking.
The Evening Standard has announced the return of Art Prize 2023 – in association with Frédéric Malle.
The AOP have announced the finalists for the 2023 Digital Publishing Awards.
Media Voices have revealed the winners of 2023's Publisher Podcast Awards.
Reach has announced that Antonella Mulè has been promoted to the role of chief strategy and corporate development officer and will join its executive committee.
The second independent external review of IPSO has found the regulator has “influenced the industry for the better”.
LGBTQ+ people frequently face negativity in some parts of the media. What can be done about it?
According to the report, digital ad spend is resilient in face of challenging 2022 as market grows 11% to £26.1bn.
The NMA has responded to the publication of The Digital Markets, Competition and Consumer Bill.
Industry charity NewstrAid has announced the launch of Mindful May to highlight the importance of emotional wellbeing.