impact.com announces three senior appointments
impact.com has announced the appointment of Mike Head as CRO and Jenna Mills as PR Director, having also promoted Cristy Ebert Garcia to CMO.
The newspaper business was built for a world where one product served everyone and advertising paid for most of it. That model has gone. What replaces it is still being worked out title by title, from national groups to weeklies covering a single town.
Reader revenue is the clearest shift. Even Reach, which argued for free access for years, now puts some of its journalism behind a paywall, and the regional titles doing best changed their newsrooms before they asked anyone to pay. Ownership keeps changing too. National World rebuilt local editorships after years of centralisation, and the Observer is being reinvented as a premium print and digital title under new owners.
The strongest publishers understand the difference because they are not trying to be everything to everyone. They are trying to be essential to someone.
Chris Sherrard News media
Local news is where the pressure shows most. Millions of people now live without a dedicated local title, and new reader-funded and membership startups are moving into the gaps. Platforms are pulling back from news at the same time, which leaves trust and a direct relationship with readers as the assets that matter most.
Print hasn't disappeared either. Well-run weeklies still hold on to their readers, with circulation falling slowly while digital audiences grow.
Below you'll find some of our best feature articles on news media, from reader revenue and newsroom change to ownership, local news and trust, alongside our latest news and industry commentary.
Where is the growth opportunity for today’s publishers? Douglas McCabe tracks how the commercial model has evolved over the past fifty years and examines whether a better understanding of what online audiences want, will help drive future growth.
We asked Chris Sherrard, editor-in-chief of The Irish News, what does best practice publishing look like in news media? This is what he said…
After years of resisting paywalls, Reach is now launching them across its titles. But David Higgerson, Reach’s chief content officer, carefully avoided the word ‘U-turn’ when interviewed by Steve Dyson.
It’s one thing to think that readers should pay for your journalism, but the reality is that unless you improve your offering, then you will struggle to start charging for it, as DC Thomson Editor-in-Chief Frank O’Donnell tells Ciar Byrne.
How can you edit a regional newspaper when you never visit the area you’re writing about? By filling it with generic content, an approach that National World’s David Montgomery, the new owner of JPI Media, is rapidly doing away with.
Ray Snoddy talks to Co-CEO Rich Furness about the thinking behind Tortoise Media’s acquisition of the world’s oldest Sunday newspaper and about their plans for its future.
What’s the outlook for national news media in 2024? Christian Broughton, CEO of The Independent, looks ahead.
There is a new generation of entrepreneurs launching local media businesses, bringing with them new ideas on business models and funding. Phil Clark looks at some of the stand-out examples.
With Meta backing away from ‘news’ and AI accelerating the growth of disinformation, we need to redouble our efforts to safeguard access to quality journalism, says News Media Association Chief Executive Owen Meredith.
East Lothian is not just the best place to live – it has the best newsbrand too. Alan Geere heads over the border to find out what’s happening in the world of Scottish weeklies.
impact.com has announced the appointment of Mike Head as CRO and Jenna Mills as PR Director, having also promoted Cristy Ebert Garcia to CMO.
Guardian News & Media has appointed Pippa Crerar as the Guardian’s new political editor.
The Guardian, along with several other European media outlets, yesterday published articles from independent Russian newspaper, Novaya Gazeta.
Katie Prescott has been appointed technology business editor of The Times, and will start this June.
News Corporation last week reported financial results for the three months ended March 31, 2022.
The News Media Association has called on the government to bring forward legislation to give the DMU the powers it needs.
Diversity in journalism has come under scrutiny in a new report published by the NCTJ, examining the characteristics of UK journalists.
Readly has named fischerAppelt as their new branding and creative agency and together have just launched a new marketing campaign.
The Telegraph is launching a new standalone features supplement in tabloid format as part of a number of enhancements to its Mon-Fri print editions.
Reporters Without Borders this week published its annual World Press Freedom Index. It makes uncomfortable reading for the media.
Carly Steven, head of SEO at The Sun and co-chair of the AOP Audience Development group, looks at how the task of driving traffic is evolving.
Reach has issued a trading update for the 4-month period from 27 December 2021 to 24 April 2022.
Are data clean rooms a fad or a significant factor in the cookieless future? Optable’s Vlad Stesin says that it’s the latter… and so much more.
Boostr, a provider of advertising management software, has announced a live integration with Mediaocean, an omnichannel advertising platform.
Readly has announced that Mats Brandt has been appointed permanent President and CEO.