The Guardian shares new social media guidelines for staff
The Guardian yesterday published a refreshed set of social media guidelines for all staff.
The newspaper business was built for a world where one product served everyone and advertising paid for most of it. That model has gone. What replaces it is still being worked out title by title, from national groups to weeklies covering a single town.
Reader revenue is the clearest shift. Even Reach, which argued for free access for years, now puts some of its journalism behind a paywall, and the regional titles doing best changed their newsrooms before they asked anyone to pay. Ownership keeps changing too. National World rebuilt local editorships after years of centralisation, and the Observer is being reinvented as a premium print and digital title under new owners.
The strongest publishers understand the difference because they are not trying to be everything to everyone. They are trying to be essential to someone.
Chris Sherrard News media
Local news is where the pressure shows most. Millions of people now live without a dedicated local title, and new reader-funded and membership startups are moving into the gaps. Platforms are pulling back from news at the same time, which leaves trust and a direct relationship with readers as the assets that matter most.
Print hasn't disappeared either. Well-run weeklies still hold on to their readers, with circulation falling slowly while digital audiences grow.
Below you'll find some of our best feature articles on news media, from reader revenue and newsroom change to ownership, local news and trust, alongside our latest news and industry commentary.
Where is the growth opportunity for today’s publishers? Douglas McCabe tracks how the commercial model has evolved over the past fifty years and examines whether a better understanding of what online audiences want, will help drive future growth.
We asked Chris Sherrard, editor-in-chief of The Irish News, what does best practice publishing look like in news media? This is what he said…
After years of resisting paywalls, Reach is now launching them across its titles. But David Higgerson, Reach’s chief content officer, carefully avoided the word ‘U-turn’ when interviewed by Steve Dyson.
It’s one thing to think that readers should pay for your journalism, but the reality is that unless you improve your offering, then you will struggle to start charging for it, as DC Thomson Editor-in-Chief Frank O’Donnell tells Ciar Byrne.
How can you edit a regional newspaper when you never visit the area you’re writing about? By filling it with generic content, an approach that National World’s David Montgomery, the new owner of JPI Media, is rapidly doing away with.
Ray Snoddy talks to Co-CEO Rich Furness about the thinking behind Tortoise Media’s acquisition of the world’s oldest Sunday newspaper and about their plans for its future.
What’s the outlook for national news media in 2024? Christian Broughton, CEO of The Independent, looks ahead.
There is a new generation of entrepreneurs launching local media businesses, bringing with them new ideas on business models and funding. Phil Clark looks at some of the stand-out examples.
With Meta backing away from ‘news’ and AI accelerating the growth of disinformation, we need to redouble our efforts to safeguard access to quality journalism, says News Media Association Chief Executive Owen Meredith.
East Lothian is not just the best place to live – it has the best newsbrand too. Alan Geere heads over the border to find out what’s happening in the world of Scottish weeklies.
The Guardian yesterday published a refreshed set of social media guidelines for all staff.
Reporters Without Borders this week published its annual World Press Freedom Index. The UK is ranked #24.
Aquila has announced the acquisition of Comosoft, a global provider of marketing production workflow solutions.
Content from the first week of the Piers Morgan Uncensored show has delivered in excess of 64 million online views around the globe to date.
The Observer Food Monthly Awards, supported by M&S Food, is returning after two years away.
The Independent last week announced the launch of Season 4 of its dating and relationship podcast, Millennial Love, with a new video series.
The editor of the Financial Times, Roula Khalaf, will give the 2022 Hugh Cudlipp Lecture, on Wednesday 4 May.
News publishers need a flexible and robust publishing platform. Many don’t have one! Atex’s Alberto Mari looks at the choices Zawya faced when they decided to modernise theirs.
Angela Rayner, freedom of speech, counting complaints, Theresa May, non-war stuff, Piers Morgan, missing children and frontpage of the fortnight.
The Federation of Independent Retailers has voiced its disappointment over Reach’s decision not to include pro rata profit margins as part of increases to the cover price of the Daily Mirror & Daily Star.
Media Voices has announced the winners of the Publisher Podcast Awards, following a ceremony which took place on Wednesday 27th April at Proud Cabaret City in London.
The Association of Online Publishers has announced the shortlists for its 2022 awards. The winners will be announced at a special awards dinner on 15th June.
Regional Media Group is set to launch a new monthly title for Bexhill-on-Sea in July.
The Trustworthy Accountability Group, an advertising industry self-regulatory organisation, has released the first annual report for TAG’s Project Brand Integrity.
JPIMedia has announced that it is undergoing a major rebranding exercise.