Sun asks readers to go green
The Sun has launched a new campaign to ask its readers to go green by pledging to reduce their waste, meat consumption, plastic use, and to recycle, reuse and repair more by joining its Green Team.
The newspaper business was built for a world where one product served everyone and advertising paid for most of it. That model has gone. What replaces it is still being worked out title by title, from national groups to weeklies covering a single town.
Reader revenue is the clearest shift. Even Reach, which argued for free access for years, now puts some of its journalism behind a paywall, and the regional titles doing best changed their newsrooms before they asked anyone to pay. Ownership keeps changing too. National World rebuilt local editorships after years of centralisation, and the Observer is being reinvented as a premium print and digital title under new owners.
The strongest publishers understand the difference because they are not trying to be everything to everyone. They are trying to be essential to someone.
Chris Sherrard News media
Local news is where the pressure shows most. Millions of people now live without a dedicated local title, and new reader-funded and membership startups are moving into the gaps. Platforms are pulling back from news at the same time, which leaves trust and a direct relationship with readers as the assets that matter most.
Print hasn't disappeared either. Well-run weeklies still hold on to their readers, with circulation falling slowly while digital audiences grow.
Below you'll find some of our best feature articles on news media, from reader revenue and newsroom change to ownership, local news and trust, alongside our latest news and industry commentary.
Where is the growth opportunity for today’s publishers? Douglas McCabe tracks how the commercial model has evolved over the past fifty years and examines whether a better understanding of what online audiences want, will help drive future growth.
We asked Chris Sherrard, editor-in-chief of The Irish News, what does best practice publishing look like in news media? This is what he said…
After years of resisting paywalls, Reach is now launching them across its titles. But David Higgerson, Reach’s chief content officer, carefully avoided the word ‘U-turn’ when interviewed by Steve Dyson.
It’s one thing to think that readers should pay for your journalism, but the reality is that unless you improve your offering, then you will struggle to start charging for it, as DC Thomson Editor-in-Chief Frank O’Donnell tells Ciar Byrne.
How can you edit a regional newspaper when you never visit the area you’re writing about? By filling it with generic content, an approach that National World’s David Montgomery, the new owner of JPI Media, is rapidly doing away with.
Ray Snoddy talks to Co-CEO Rich Furness about the thinking behind Tortoise Media’s acquisition of the world’s oldest Sunday newspaper and about their plans for its future.
What’s the outlook for national news media in 2024? Christian Broughton, CEO of The Independent, looks ahead.
There is a new generation of entrepreneurs launching local media businesses, bringing with them new ideas on business models and funding. Phil Clark looks at some of the stand-out examples.
With Meta backing away from ‘news’ and AI accelerating the growth of disinformation, we need to redouble our efforts to safeguard access to quality journalism, says News Media Association Chief Executive Owen Meredith.
East Lothian is not just the best place to live – it has the best newsbrand too. Alan Geere heads over the border to find out what’s happening in the world of Scottish weeklies.
The Sun has launched a new campaign to ask its readers to go green by pledging to reduce their waste, meat consumption, plastic use, and to recycle, reuse and repair more by joining its Green Team.
Two outstanding newspaper campaigns – Power Up The North and Helen’s Law – have won the local and national Making a Difference awards for 2020.
Steve Thompson has been appointed regional editor for Newsquest Lancashire/Greater Manchester, which includes daily brands The Bolton News and Lancashire Telegraph.
DC Thomson Media is investing in multiple titles with a trio of brand and marketing campaigns, with activity across OOH, digital, experiential and PR.
The Metro has announced it will be launching a monthly edition of its lifestyle newsletter to talk about race in the UK.
This week is ‘Journalism Matters’ week and the Queen released a supportive statement. James Evelegh lists three reasons why journalism matters, a lot.
A major new study “World Without News” has revealed how the nation’s appreciation and value of journalism has increased significantly since the onset of the global coronavirus pandemic.
If there’s been one silver lining for publishers in this pandemic period, it’s been the growth in subscriptions. We grab five minutes with Alan Weaver to discuss the changing face of subs marketing.
The Guardian has announced it is doubling down on its climate commitments and launching further initiatives one year after pledging to reach net zero greenhouse gas emissions by 2030.
The Impartial Reporter scooped The Regional Media Award at the Amnesty International UK Media Awards 2020 for its outstanding investigation into historical sexual abuse.
Local editors have issued a stark call for Government to intervene in the UK digital advertising marketplace to curb the activities of Google and Facebook which could wipe out local journalism.
This week, News UK announced the launch of Studio PI, an independent photography and illustration agency that champions talent from underrepresented backgrounds in the creative industry.
Readly and Aftonbladet, Sweden's largest evening newspaper which is owned by the Schibsted Media Group, have entered into an expanded publishing collaboration.
News Media Association chairman Henry Faure Walker kicks off Journalism Matters week with praise for the industry’s response to the pandemic and a call for government intervention.
The News Media Association’s annual weeklong Journalism Matters campaign celebrating journalism kicked off on Monday, with titles across the country participating.