The i Newspaper launches new brand campaign
Following on from 2017’s Campaign Big print Campaign of the Year, The i Newspaper has launched its new multimedia campaign across Johnston Press print and websites.
The newspaper business was built for a world where one product served everyone and advertising paid for most of it. That model has gone. What replaces it is still being worked out title by title, from national groups to weeklies covering a single town.
Reader revenue is the clearest shift. Even Reach, which argued for free access for years, now puts some of its journalism behind a paywall, and the regional titles doing best changed their newsrooms before they asked anyone to pay. Ownership keeps changing too. National World rebuilt local editorships after years of centralisation, and the Observer is being reinvented as a premium print and digital title under new owners.
The strongest publishers understand the difference because they are not trying to be everything to everyone. They are trying to be essential to someone.
Chris Sherrard News media
Local news is where the pressure shows most. Millions of people now live without a dedicated local title, and new reader-funded and membership startups are moving into the gaps. Platforms are pulling back from news at the same time, which leaves trust and a direct relationship with readers as the assets that matter most.
Print hasn't disappeared either. Well-run weeklies still hold on to their readers, with circulation falling slowly while digital audiences grow.
Below you'll find some of our best feature articles on news media, from reader revenue and newsroom change to ownership, local news and trust, alongside our latest news and industry commentary.
Where is the growth opportunity for today’s publishers? Douglas McCabe tracks how the commercial model has evolved over the past fifty years and examines whether a better understanding of what online audiences want, will help drive future growth.
We asked Chris Sherrard, editor-in-chief of The Irish News, what does best practice publishing look like in news media? This is what he said…
After years of resisting paywalls, Reach is now launching them across its titles. But David Higgerson, Reach’s chief content officer, carefully avoided the word ‘U-turn’ when interviewed by Steve Dyson.
It’s one thing to think that readers should pay for your journalism, but the reality is that unless you improve your offering, then you will struggle to start charging for it, as DC Thomson Editor-in-Chief Frank O’Donnell tells Ciar Byrne.
How can you edit a regional newspaper when you never visit the area you’re writing about? By filling it with generic content, an approach that National World’s David Montgomery, the new owner of JPI Media, is rapidly doing away with.
Ray Snoddy talks to Co-CEO Rich Furness about the thinking behind Tortoise Media’s acquisition of the world’s oldest Sunday newspaper and about their plans for its future.
What’s the outlook for national news media in 2024? Christian Broughton, CEO of The Independent, looks ahead.
There is a new generation of entrepreneurs launching local media businesses, bringing with them new ideas on business models and funding. Phil Clark looks at some of the stand-out examples.
With Meta backing away from ‘news’ and AI accelerating the growth of disinformation, we need to redouble our efforts to safeguard access to quality journalism, says News Media Association Chief Executive Owen Meredith.
East Lothian is not just the best place to live – it has the best newsbrand too. Alan Geere heads over the border to find out what’s happening in the world of Scottish weeklies.
Following on from 2017’s Campaign Big print Campaign of the Year, The i Newspaper has launched its new multimedia campaign across Johnston Press print and websites.
On Friday, The Guardian revealed the results of a year-long investigation into America’s domestic sex trafficking industry and the growing role the criminal justice system plays in allowing human traffickers to prey on and exploit incarcerated women.
Reach plc on Friday issued a trading update for the 26 week period to 1 July 2018 ahead of its 2018 interim results announcement on 30 July 2018.
Reach plc has combined its two sales teams - Trinity Mirror Solutions and the former Northern & Shell sales team to form one national sales team, under the leadership of Reach’s Chief Revenue Officer, Andy Atkinson.
News UK’s The Times and The Sunday Times are to launch what they say will be the UK’s first free media literacy programme, available to all secondary schools, sixth forms and colleges.
The Association for Online Publishing (AOP) introduced two new categories at its flagship annual awards ceremony on Wednesday night.
The winners of this year's WAN-IFRA North American Digital Media Awards were announced on the night of 26 June during a special ceremony at the end of the first day of the Digital Media North America Conference in New York.
The Observer and Guardian reporter Carole Cadwalladr has won the Orwell journalism prize for her investigation into the collapsed political consultancy Cambridge Analytica.
The Scottish Sun has teamed up with Sir Brian Souter and Stagecoach to convert a double-decker bus into a mobile charity shop.
Guardian News & Media (GNM) has announced the appointment of Catherine Brien as chief data officer.
InPublishing has just published ‘The InPublishing Guide to Paid Content Strategies’, the first in a new series of top-level strategic guides looking at key areas of publishing strategy.
Guardian journalist Amelia Gentleman has won the Paul Foot award for investigative and campaigning for her reporting on the Windrush scandal.
ESI Media's Caroline Tredget has joined The Times and The Sunday Times as Sales Director.
New comScore figures for May 2018 have revealed that The Sun Online’s first number one spot in April was no aberration, say the publishers.
Guardian News & Media, News UK and The Telegraph yesterday unveiled The Ozone Project - a jointly-owned audience platform.