MailOnline launches branded video player
MailOnline yesterday announced the launch of Branded Video, a new sponsored video player that will give clients prime position, in the middle of its popular ‘sidebar of fame’.
The newspaper business was built for a world where one product served everyone and advertising paid for most of it. That model has gone. What replaces it is still being worked out title by title, from national groups to weeklies covering a single town.
Reader revenue is the clearest shift. Even Reach, which argued for free access for years, now puts some of its journalism behind a paywall, and the regional titles doing best changed their newsrooms before they asked anyone to pay. Ownership keeps changing too. National World rebuilt local editorships after years of centralisation, and the Observer is being reinvented as a premium print and digital title under new owners.
The strongest publishers understand the difference because they are not trying to be everything to everyone. They are trying to be essential to someone.
Chris Sherrard News media
Local news is where the pressure shows most. Millions of people now live without a dedicated local title, and new reader-funded and membership startups are moving into the gaps. Platforms are pulling back from news at the same time, which leaves trust and a direct relationship with readers as the assets that matter most.
Print hasn't disappeared either. Well-run weeklies still hold on to their readers, with circulation falling slowly while digital audiences grow.
Below you'll find some of our best feature articles on news media, from reader revenue and newsroom change to ownership, local news and trust, alongside our latest news and industry commentary.
Where is the growth opportunity for today’s publishers? Douglas McCabe tracks how the commercial model has evolved over the past fifty years and examines whether a better understanding of what online audiences want, will help drive future growth.
We asked Chris Sherrard, editor-in-chief of The Irish News, what does best practice publishing look like in news media? This is what he said…
After years of resisting paywalls, Reach is now launching them across its titles. But David Higgerson, Reach’s chief content officer, carefully avoided the word ‘U-turn’ when interviewed by Steve Dyson.
It’s one thing to think that readers should pay for your journalism, but the reality is that unless you improve your offering, then you will struggle to start charging for it, as DC Thomson Editor-in-Chief Frank O’Donnell tells Ciar Byrne.
How can you edit a regional newspaper when you never visit the area you’re writing about? By filling it with generic content, an approach that National World’s David Montgomery, the new owner of JPI Media, is rapidly doing away with.
Ray Snoddy talks to Co-CEO Rich Furness about the thinking behind Tortoise Media’s acquisition of the world’s oldest Sunday newspaper and about their plans for its future.
What’s the outlook for national news media in 2024? Christian Broughton, CEO of The Independent, looks ahead.
There is a new generation of entrepreneurs launching local media businesses, bringing with them new ideas on business models and funding. Phil Clark looks at some of the stand-out examples.
With Meta backing away from ‘news’ and AI accelerating the growth of disinformation, we need to redouble our efforts to safeguard access to quality journalism, says News Media Association Chief Executive Owen Meredith.
East Lothian is not just the best place to live – it has the best newsbrand too. Alan Geere heads over the border to find out what’s happening in the world of Scottish weeklies.
MailOnline yesterday announced the launch of Branded Video, a new sponsored video player that will give clients prime position, in the middle of its popular ‘sidebar of fame’.
Newsquest Media Group announced yesterday the appointment of a new Group Editor for Newsquest Berkshire and Buckinghamshire, Samantha Harman.
The shortlist for the British Media Awards 2017 has just been announced.
Sun Bets will be backing FA Cup minnows Sutton United for the biggest match in their 119-year history.
The recently formed Johnston Press Investigations Unit has been investigating the NHS and the results are being unveiled in the i paper this week.
Last week saw the launch of the free weekly Lewes & South Coast Argus, the latest addition to The Argus stable of newspapers.
Gold Key Media yesterday announced the creation of two new roles within its Publisher Sales Team.
RAM, a leading media research company with one of the largest reference databases in communications, launches a new type of performance report that focuses on the basic tasks of an ad: to create action and strengthen the brand.
RAM, a leading media research company with one of the largest reference databases in communications, launches a simplified calculator that makes it possible to analyse both the break-even point and the financial performance of an ad campaign.
How secure are your IT systems? Does the thought of massive data loss keep you awake at night? If the answers are ‘quite’ and ‘no’, then it might be time to reassess. Christian Tchorsch of digital publishing software provider vjoon explains.
IPSO this week upheld a complaint made in July concerning a Daily Express story headlined “98% say no to EU deal”.
The Internet Advertising Bureau (IAB) yesterday announced the appointment of Roisin Donnelly to spearhead its advertiser engagement work.
Bloomberg Television this week launched 'Daybreak Australia', a new hour-long morning programme broadcasting live from Sydney in the bureau's new television studio.
The Southwark News and Rochdale Online join over 1500 print and 1100 online titles already regulated by IPSO.
News UK’s News Academy is shaking up its annual journalism summer school to incorporate budding designers and developers to work alongside journalists.